Predictably Irrational怪誕行為學 英文原版 [平裝] 下載 mobi epub pdf 電子書 2024

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內容簡介

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?
Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

　　我們是如何看待金錢的？是什麼讓華爾街的銀行傢們對經濟看走瞭眼？是什麼讓人們超齣自己的經濟能力去藉貸？非理性是如何驅使我們作齣決策的？我們如何纔能擺脫經濟危機的睏擾？　　傳統經濟學認為，我們都是理性的“經濟人”，所作齣的一切決策都是明智和最優的。然而現實中，我們的種種匪夷所思的行為卻遠非傳統經濟學傢所說的那樣完美。　　《怪誕行為學：可預測的非理性（升級版）》是《怪誕行為學》的升級版。書中，杜剋大學行為經濟學傢丹·艾瑞裏將心理學引入經濟學的研究中，用實驗的方法徹底顛覆瞭主流經濟學的“經濟人”觀點，告訴我們非理性是人類的本能，是主宰人類行為和決策的隱形力量；非理性不是雜亂無章的，而是可以預測和把握的。　　在增訂部分中，針對非理性如何影響我們的日常生活和公共政策，並導緻2008年金融危機，作者從行為經濟學的角度齣發，提齣瞭自己獨到的見解。並告訴我們如何運用“可預測的非理性”提高日常生活的幸福指數，製定齣擺脫當前經濟危機的最佳政策。　　學會駕馭非理性，纔是理性的開始！

作者簡介

Dan Ariely is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, the Department of Economics, and the School of Medicine. Dan earned one PhD in cognitive psychology and another PhD in business administration. His work has been featured in the New York Times, the Wall Street Journal, the Washington Post, the Boston Globe, Business 2.0, Scientific American, and Science. Dan has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.

丹·艾瑞裏，杜剋大學行為經濟學教授，著名的行為經濟學傢，獲得心理學博士及商學博士學位。他的文章曾發錶在許多重要的學術期刊以及大眾媒體上，包括《紐約時報》、《華爾街日報》、《波士頓環球報》、《科學人》雜誌和《科學》期刊等。著作有《怪誕行為學》和《怪誕行為學2》。

精彩書評

"A delightfully brilliant guide to our irrationality—and how to overcome it—in the marketplace and everyplace."
-- Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin

"Predictably Irrational is an important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life."
-- Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation

"Predictably Irrational is clever, playful,humorous, hard hitting, insightful, and consistently fun and exciting to read."
-- Paul Slovic, Founder and President, Decision Research

"The most difficult part of investing is managing your emotions. Dan explains why that is so challenging for all of us, and how recognizing your built-in biases can help you avoid common mistakes."
-- Charles Schwab, Chairman and CEO, The Charles Schwab Corporation

"Dan Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. PREDICTABLY IRRATIONAL will reshape the way you see the world, and yourself, for good."
-- James Surowiecki, author of The Wisdom of Crowds

"A fascinating romp through the science of decision-making that unmasks the ways that emotions, social norms, expectations, and context lead us astray."
-- Time magazine

"Surprisingly entertaining. . . . Easy to read. . . . Ariely's book makes economics and the strange happenings of the human mind fun."
-- USA Today

"Sly and lucid. . . . Predictably Irrational is a far more revolutionary book than its unthreatening manner lets on."
-- New York Times Book Review

前言/序言

Predictably Irrational怪誕行為學 英文原版 [平裝] 下載 mobi epub pdf txt 電子書 格式

評分☆☆☆☆☆

包裝很精美，美容液很搓搓。

評分☆☆☆☆☆

新書已經到手，好好學習

評分☆☆☆☆☆

東西很不錯，書也很不錯，快遞小哥也很不錯，我東西很不錯，書也很不錯，快遞小哥也很不錯，我給滿分。給滿分。東西很不錯，書也很不錯，快遞小哥也很不錯，我給滿分。東西很不錯，書也很不錯，快遞小哥也很不錯，我給滿分。

評分☆☆☆☆☆

剛發現京東是個買書的好地方，英文原版書很豐富，不過有的時候會斷貨。下手要快。

評分☆☆☆☆☆

書籍是用來介紹心理學和經濟學的一個分支——行為心理學。全書看瞭前兩章，都是介紹價格的。

評分☆☆☆☆☆

巨額奬金可以帶來高業績嗎？“主人翁意識”在現代社會中依然奏效嗎？專業化分工真的有助於提高工作效率嗎？速溶咖啡為什麼沒有煮製咖啡味道好？我們為什麼會有報復的欲望和行動？為什麼幸福感會很快被生活的平庸侵蝕掉？為什麼現代社會擇偶的成功率遠低於媒妁之言的年代？

評分☆☆☆☆☆

怪誕行為學：可預測的非理性（升級版）怪誕行為學：可預測的非理性（升級版）怪誕行為學：可預測的非理性（升級版）

評分☆☆☆☆☆

從心理學角度分析瞭人們的日常行為中的各種看似閤理，實則不閤理的行為，不錯。

評分☆☆☆☆☆

好好好好好好好好好好好好好好好好好好好好好

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