Nudge 更好地掌握健康、財富和幸福 英文原版 [平裝] 下載 mobi epub pdf 電子書 2024

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內容簡介

Nudge is about choices—how we make them and how we can make better ones. Authors Richard H. Thaler and Cass R. Sunstein offer a new perspective on preventing the countless mistakes we make— including ill-advised personal investments, consumption of unhealthy foods, neglect of our natural resources, and other bad decisions. Citing decades of cutting-edge behavioral science research, they demonstrate that sensible "choice architecture"can successfully nudge people towards the best decisions without restricting their freedom of choice. S straightforward, informative, and entertaining, this is a must-read for anyone with interest in our individual and collective well-being.

作者簡介

Richard H. Thaler is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics and the director of the Center for Decision Research at the University of Chicago's Graduate School of Business.

Cass R. Sunstein is Felix Frankfurter Professor of Law at Harvard Law School.

前言/序言

Nudge 更好地掌握健康、財富和幸福 英文原版 [平裝] 下載 mobi epub pdf txt 電子書 格式

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