戰略規劃的興衰 英文Rise and Fall of Strategic Planning 下載 mobi epub pdf 電子書 2024

Rise and Fall of Strategic Planning 

Author Henry Mintzberg 

Format Paperback | 480 pages 

Dimensions 156 x 230 x 28mm | 721.22g 

Publication date 05 Mar 2003 

Publisher Pearson Education 

Limited Imprint FINANCIAL TIMES PRENTICE HALL 

Language English 

Illustrations note w. figs. 

ISBN10 0273650378 

ISBN13 9780273650379 


內容簡介 

"My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg."   Tom Peters

In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerized so many organisations since 1965: strategic planning. One of the original management thinkers, Mintzberg concludes that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and dramatically.

Mintzberg traces the origin and history of strategic planning through its prominence and subsequent fall. He argues that we must reconcieve the process by which strategies are created by emphasizing informal learning and personal vision. Mintzberg proposes new definitions of planning and strategy, and examines in unusual ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called 'pitfalls' of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process - in that discontinuities can be predicted, that strategists can be detached from the operations of the organisation, and that the process of strategy-making itself can be formalized.

Mintzberg devotes a substantial section to the new role of planning, plans and planners, not inside the strategy-making process, but around it, in support of it, providing some of its inputs and sometimes programming its outputs, as well as encouraging strategic thinking in general.

This book is essential reading for anyone in an organization who is influenced by the planning or strategy-making process. It is also suitable for undergraduate and postgraduate students undertaking corporate strategy, strategic management and business policy courses.


作者介紹 
Henry Mintzberg is Professor of Strategy and Organization and the John Cleghorn Professor of Management Studies at McGill University, Canada, and visiting Professor ar INSEAD, France. 

戰略規劃的興衰 英文Rise and Fall of Strategic Planning 下載 mobi epub pdf txt 電子書 格式