Decoding Advertisements

Decoding Advertisements 下载 mobi epub pdf 电子书 2024


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Judith Williamson



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发表于2024-10-08

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Marion Boyars Publishers Ltd 1994-03-01 Paperback 9780714526157


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Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993).

A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."

Decoding Advertisements 下载 mobi epub pdf txt 电子书 格式

Decoding Advertisements mobi 下载 pdf 下载 pub 下载 txt 电子书 下载 2024

Decoding Advertisements 下载 mobi pdf epub txt 电子书 格式 2024

Decoding Advertisements 下载 mobi epub pdf 电子书
想要找书就要到 图书大百科
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

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##浅显易懂。只是例子比较老了。 作为广告以及符号学的入门是非常好的书。

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##浅显易懂。只是例子比较老了。 作为广告以及符号学的入门是非常好的书。

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##没有经过理论训练的我读这本书其实是有一点困难的,所以看得比较慢。这本书是买的实体书,因为是新书网上还没有电子版,但是个人觉得非常值。对了解西马也有很大的帮助。作者主要运用了心理学和符号学的理论来对广告进行批判,书的内容大致是先总写此节的主题和主要运用的方法...  

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Decoding Advertisements mobi epub pdf txt 电子书 格式下载 2024


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