发表于2025-05-03
Judith Williamson is an academic who teaches media studies at UK universities. She is also a writer and critic and lives in London. She is the author of two other acclaimed books on culture and imagery, Consuming Passions: The Dynamics of Popular Culture (1986) and Deadline at Dawn: Film Criticism 1980-1990 (1993).
A fascinating account of how the admen achieve their effects.?Stuart Hood This book sets out not simply to criticize advertisements on the grounds of dishonesty and exploitation, but to examine in detail, through over a hundred illustrations, their undoubted attractiveness and appeal. The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions "seem" necessary. If society is to be changed, this vicious circle of "necessity" and ideas must be broken. "Decoding Advertisements" is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an "answer," but a "set of tools" which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda. Other books by Judith Williamson published by Marion Boyars are "Consuming Passions: the Dynamics of Popular Culture" and "Deadline at Dawn: Film Criticism 1980-1990."
Decoding Advertisements 下载 mobi pdf epub txt 电子书 格式 2025
Decoding Advertisements 下载 mobi epub pdf 电子书杨澜在她的新书《大女生》中谈到了“我们为什么要买买买”这个话题,她所持观点中的一些内容真的是说到我心坎儿里了,令人读来颇有共鸣。读罢,我认真思考了这个问题:我们为什么会买买买? 其实答案很简单,买东西就是为了让自己快乐啊! 这个答案并没有让我满足,我又衍生了...
评分 评分 评分过于细分过于学术
评分 评分 评分 评分杨澜在她的新书《大女生》中谈到了“我们为什么要买买买”这个话题,她所持观点中的一些内容真的是说到我心坎儿里了,令人读来颇有共鸣。读罢,我认真思考了这个问题:我们为什么会买买买? 其实答案很简单,买东西就是为了让自己快乐啊! 这个答案并没有让我满足,我又衍生了...
评分Decoding Advertisements mobi epub pdf txt 电子书 格式下载 2025