發表於2024-09-29
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entrepreneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Business School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
The Four 下載 mobi pdf epub txt 電子書 格式 2024
The Four 下載 mobi epub pdf 電子書用著Apple電腦,開著Chrome遊覽器, 在Amazon上聽歌觀影購物,簡直就是日常生活。唯一的例外大約就是Facebook,用軟件偷聽用戶對話和光明正大剽竊Snapchat實在太令人不齒,最近的信息泄露更是進一步毀瞭公眾形象。對金錢沒有底綫的追求,都直接書在臉上瞭。但又有幾個年輕人知...
評分 評分##“榖歌依靠時報的內容吸引瞭數十億點擊量,而時報使用它們的搜索算法來引入流量。但是兩者中顯然榖歌擁有更大的權力。它如同地主一樣統治著互聯網的一個關鍵領域,而時報就相當於那塊草地上的佃農。我們的結局從一開始就注定瞭。” 01 — 一位商學院教授對亞馬遜、蘋果、臉書和榖...
評分The Four mobi epub pdf txt 電子書 格式下載 2024