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《外貿英語口語一本通》貼近實際,淺顯易懂,是外貿業務員進行英語口語接洽的實務書。
內容簡介
本書內容體現瞭以下三個突齣特點:一是從實際齣發,根據外貿業務員在日常活動中所需要運用英語口語的場閤,如電話聯絡、接待客戶來訪、參加展會等,按活動步驟敘述英語口語的實用錶達法,如接待客戶來訪包括:一、準備工作二、迎接外國客戶(入境、過關、送往旅館、宴會招待)三、商務服務(貨幣兌換、郵電、購物、餐飲等) 四、交易談判五、參觀工廠、公司六、特彆活動(舞會、聯誼會、周年紀念會等) 七、旅遊購物。等等。二是運用實際案例,形象展示口語對話,使讀者身臨其境,輕鬆記住一些各個場閤需要運用的句子。三是搜集瞭大量國際商務交往方麵的小知識點,提示讀者注意口語對話中的關鍵事項和各國文化差異。
書尾根據實際需要添加一些附錄。比如中餐宴會中常常要介紹的菜名翻譯,一些常用商務英語詞匯等等。
本書貼近實際,淺顯易懂,是外貿業務員進行英語口語接洽的實務書。
目錄
Part One Preparatory Work
Unit 1Establishing Relationship
Unit 2On Agenda
Unit 3Making Reservation
Unit 4Booking Tickets
Part 2 Business Activities
WELCOMING
Unit 5Through the Customs
Unit 6 On the Way to the Hotel
Unit 7 Check-in and Check-out
Unit 8Reception Banquet
BUSINESS CONVERSATION
Unit 9Inquiry and Reply
Unit 10Offers and Counter Offers
Unit 11A Visit to A Plant
Unit 12Negotiation on Price
Unit 13Ordering
Unit 14Payment
Unit 15Insurance
Unit 16
Packing
Unit 17
Shipment
Unit 18
Claim
Unit 19
Sales Promotion
Unit 20
Agency
Commercial Service
Unit 21
At the Bank
Unit 22
In the Post Office
Unit 23
Going Shopping
Unit 24
In a Restaurant
Unit 25
At an Exhibition
Unit 26
Making Preparations
Unit 27
In the Scenery Spot
Unit 28
After Sightseeing
Appendix
Appendix 1
Expressions in English and Chinese General Commercial
Appendix 2
English for Typical Chinese Cuisine
Reference
精彩書摘
8.5 SUPPUMENTARY TIPS
Humor and Wit
Humor
Most of us wouldnt risk an international relationship by trying out a little of our own home-brewed humor. This is a pity, because humor is the most effective social cement known to mankind. This isnt a question of learning English jokes off by heart and then trying them out. Its one of courage and social confidence. And there are numerous ways to ensure you dont fall foul of cultural misunderstandings in the process. You can, for instance, protect yourself afterwards with the phrase "Just kidding".
Then, of course, theres always the strategy of selling your wit as made in Germany: “Thats German humor for you.” Say this with a quiet smile on your face and your listeners will think they are being given insider ac-cess to a culturally unique society. Another trick is to continue what you are saying afterwards with the disclaimer "But seriously". Remember there is enormous peer pressure on "getting" jokes, so leverage this for all its worth. So when they stare back blankly in response to your most hi-larious gag, look pityingly on them with the follow-up: "Dont get it?"
Humor is, after all, one of your most strategic communication forms when it comes to conflict and bad news. Risking it in e-mails is a little trickier, and will require plenty of smiles and quotations marks. Running jokes and insider jokes also create cozy subcultures which neednt be lim-ited to monotingual speakers. So introduce others: "Thats just my senseof humor. Youll get used to it. " In other words, welcome to the club.
前言/序言
本書是為從事外貿工作的人員而編寫的。遵循新穎、易學、實用的編寫原則。每一部分都精心設計,力求切中外貿業務員在每個場閤運用英語口語的需要。
因此內容上,您可以發現下麵這些亮點:
一、有計劃有係統的內容編排
由淺入深,循序漸進地分成28個單元,若乾單元構成一個模塊,每個模塊完成一個主題目標。從最初的建立關係、來客接待到陪同與觀光,直至商務溝通與談判,完成與外國同行進行商務往來的所有環節。本書這樣的係統安排將能夠為您和老外同行順利進行會話掃除障礙。
二、生動活潑的對話與練習
在“BASIC DRILLS”中,有該單元最常用的基礎用法。在“DIA-LOGUES’中,圍繞每個單元的語言功能,為您提供瞭模擬實際場景的範例對話,使您在富有現場感的會話中,學到真實而地道的英語口語。在“HOTw0RDS AND PHRASES”部分,將與本單元內容相關的較難詞匯和重要的結構搭配進行注釋、收錄,以利於讀者溫故知新,舉一反三,自學自練。
外貿英語實戰係列:外貿英語口語一本通 [Spoken English For International Trade] 下載 mobi epub pdf txt 電子書 格式
外貿英語實戰係列:外貿英語口語一本通 [Spoken English For International Trade] 下載 mobi pdf epub txt 電子書 格式 2024
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還可以。快遞速度,就是書有點汙漬,也沒有包裝,整體還可以。
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書看起來還行,用起來也不錯
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我看瞭這本書籍很好,有不錯的感想。認真學習瞭這本書,給我幾個感受
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做外貿可以看看,很好教材
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還不錯,有沒有QC質量檢驗的相關英語書籍介紹給我?
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提高效益,亦可謂“教學相長”。
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不錯,很適閤初學者,很滿意
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書不錯,很有條理,也很實用。對於外貿初學者來說是一個很好的入門導師
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外貿英語實戰係列:外貿英語口語一本通 [Spoken English For International Trade] mobi epub pdf txt 電子書 格式下載 2024