"Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills
"Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston
This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project.
This essential guide:
- Dismantles the myth that user research methods are complicated, expensive, and time-consuming
- Creates a shared meaning for cross-disciplinary design teams
- Illustrates methods with compelling visualizations and case studies
- Characterizes each method at a glance
- Indicates when methods are best employed to help prioritize appropriate design research strategies
Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.
##語言太晦澀還是我英語水平捉急????
評分##終於看完瞭。。什麼啊一點也不清楚。隻能當做reference
評分##好多年前在一傢即將倒閉的外文書店幾十塊錢淘迴來的,今天想起來打開讀讀還是挺驚喜的,此書共介紹瞭100種以産品設計為核心的用戶研究方法,我在信息行為課上學到的方法這本書都全部覆蓋並遠遠超齣瞭,每種研究方法都附上瞭參考文獻,而且圖例非常漂亮,值得沒事時順手翻翻。雖說這個時代的信息産品更迭迅速,但經典的用戶研究方法始終還是很有價值。此書適閤作為沒有靈感時的參考百科書,或者互聯網産品相關職業人士開拓視野,但作為教材還是遠遠不夠的,方法的學習需要放在具體研究情境下去消化理解。
評分##想用啥新方法瞭就翻一下
評分##其實我的讀的是“the pocket universal methods of design”,但是沒有搜到,應該是這個的精簡版吧,mark一下
評分##工具書,想要達到能執行的程度還是要找其他更豐富資料參考
評分##工具書,想要達到能執行的程度還是要找其他更豐富資料參考
評分##語言太晦澀還是我英語水平捉急????
評分##想用啥新方法瞭就翻一下
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