How Brands Grow: What Marketers Don't Know 下载 mobi epub pdf 电子书 2024

☆☆☆☆☆
简体网页||繁体网页

Richard Ed Sharp & Byr... 著

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到图书大百科

book.teaonline.club

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-11-25

类似图书点击查看全场最低价

图书介绍

店铺：澜瑞外文Lanree图书专营店

出版社： Oxford University Pres...

ISBN：9780195573565

商品编码：1098501809

包装：精装

外文名称：How Brands Grow- What ...

出版时间：2010-04-12

页数：246

正文语种：英语

图书描述

图书基本信息

How Brands Grow: What Marketers Don't Know
作者： Richard Ed. Sharp;Byron Sharp;
ISBN13： 9780195573565
类型：精装(精装书)
语种：英语（English）
出版日期： 2010-04-12
出版社： Oxford University Press, USA
页数： 246
重量（克）： 603
尺寸： 23.368 x 16.002 x 2.286 cm

商品简介

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.

How Brands Grow: What Marketers Don't Know 下载 mobi epub pdf txt 电子书格式