Competitive Advantage競爭優勢 英文原版 [平裝] 下載 mobi epub pdf 電子書 2024

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內容簡介

Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into 'activities', or the discrete functions or processes that represent the elemental building blocks of competitive advantage. Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. That the phrases 'competitive advantage' and 'sustainable competitive advantage' have become commonplace is testimony to the power of Porter's ideas. Competitive Advantage has guided countless companies, business school students, and scholars in understanding the roots of competition. Porter's work captures the extraordinary complexity of competition in a way that makes strategy both concrete and actionable.

作者簡介

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them Competitive Strategy, The Competitive Advantage of Nations, and Cases in Competitive Strategy.

精彩書評

The most influential management book of the past quarter century....A veritable goldmine of analytical concepts and tools to help companies get a much clearer grasp of how they can create and sustain competitive advantage.
--Financial Times

前言/序言

Competitive Advantage競爭優勢 英文原版 [平裝] 下載 mobi epub pdf txt 電子書 格式

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--Financial Times

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--Financial Times

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還可以吧，沒聽他說不 好，就是行的瞭。

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很值得一讀，包裝精緻，推薦

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美國頂級戰略大師，大名鼎鼎。

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這麼貴的書，質量一般般

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挺好的 很輕 方便攜帶

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內容絕對是經典著作，不過紙張實在有點對不起這個價格

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不過呢 沒太多時間看

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