具體描述
How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.
用戶評價
##一本persona入門級的書籍，對於不熟悉或計劃進入用戶體驗的童鞋，可以閱讀下~~
評分##滿滿的都是乾貨，關於如何建立用戶角色模型，好書力薦！
評分##講persona好詳細！UCD最核心和基礎的一環！
評分##一本persona入門級的書籍，對於不熟悉或計劃進入用戶體驗的童鞋，可以閱讀下~~
評分非常多關於用戶研究（調查、訪談、persona）的實用建議
評分##講persona好詳細！UCD最核心和基礎的一環！
評分非常多關於用戶研究（調查、訪談、persona）的實用建議
評分##滿滿的都是乾貨，關於如何建立用戶角色模型，好書力薦！
評分##講persona好詳細！UCD最核心和基礎的一環！
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