The Content Trap: A Strategist'S Guide To Digita [精裝] 下載 mobi epub pdf 電子書 2024
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發表於2024-12-25
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圖書介紹
齣版社: Random House
ISBN:9780812995381
商品編碼:19687423
包裝:精裝
頁數:464
正文語種:英文
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How did the Economist increase revenues from subscription when Newsweek and Time were hemorrhaging? How did Tencent create a cash machine from largely free and virtual products in a market with a GDP per capita ten times lower than the U.S.? And in the midst of an industry revolution, how are we to understand these and other media organizations, their fates, and their markets? ???? Combining insightful analysis with an accessible, humorous tone, Harvard Business School Professor Bharat Anand juxtaposes the media strategies of The New Yorker and Britney Spears (they're more alike than you think) and uses analogies like the success of "My Big Fat Greek Wedding" and Chuck E. Cheese's in-house currency to illustrate broader points about Amazon's dominance and the rise of Netflix. ???? A revolutionary and much-needed analysis, this book presents a way for media companies to survive and thrive amidst industry-wide upheaval. Indeed, as Anand reveals, media evolution is not always a celebration of "free", "media democratization", or entrepreneurship. Rather, the story unfolding in media markets across the world remains one centered around familiar ideas in business - of power, pricing, and strategy.
The Content Trap: A Strategist'S Guide To Digita [精裝] 下載 mobi epub pdf txt 電子書 格式
The Content Trap: A Strategist'S Guide To Digita [精裝] mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2024
The Content Trap: A Strategist'S Guide To Digita [精裝] 下載 mobi pdf epub txt 電子書 格式 2024
The Content Trap: A Strategist'S Guide To Digita [精裝] 下載 mobi epub pdf 電子書
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The Content Trap: A Strategist'S Guide To Digita [精裝] mobi epub pdf txt 電子書 格式下載 2024