具体描述
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
用户评价
##简单翻了下，感觉挺不错的，就是担心是否过时了，毕竟互联网的东西发展太快了，而这本书又是5年前的了 :P
评分适合入门的想做用户研究和产品经理的！
评分##虽然作者很努力地在把书写的幽默，常使用看起来较为中二的比喻，例如“数据分析忍者”“征服数据质量之龙”，还有一些自带菲比声音的小标题比如“tag, baby, tag!"，但是就…还是很难读????考试的话，上七十就好，别无所求。
评分##一般吧，后面很多实例化内容，比较适合入门做数据分析的人，科普向内容不太多
评分##虽然作者的文风很让人讨厌，但内容不错，还是给五星。
评分适合入门的想做用户研究和产品经理的！
评分##一般吧，后面很多实例化内容，比较适合入门做数据分析的人，科普向内容不太多
评分##简单翻了下，感觉挺不错的，就是担心是否过时了，毕竟互联网的东西发展太快了，而这本书又是5年前的了 :P
评分##引人入胜。AK经典之作！
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