具體描述
The bestselling book Web Analytics: An Hour A Day was the first book in the analytics space to move beyond clickstream analysis. Web Analytics 2.0 will significantly evolve the approaches from the first book and presents an innovative new framework for making critical business decisions based on web data. The book’s overwhelming focus will be to teach the reader how to use the latest tools and techniques available in the market place. Continuing in the footsteps of the first book, Web Analytics 2.0 will cover the fields of traditional web analytics, usability and qualitative analysis, experimentation and testing, as well as competitive intelligence. It will provide a holistic view of what it takes to make good decisions and exactly how to go about doing that.
Web analytics practitioners continue to have a tremendous interest (only increased by the current economic condition) in being more data-driven. At the same time, the web continues to evolve in significant ways (video, blogs, flash, social media, etc.) that present significant challenges to measurement. Web Analytics 2.0 will tackle both of those topics. Furthermore it will be agnostic in terms of tools, which will make it a must-read for online marketers of all hues, web analysts, web designers and architects, and online executives at all levels of the organization interested in successfully collecting, analyzing, and acting upon web analytics data.
In true Web 2.0 fashion the book will also include a veritable buffet of goodies on the accompanying CD-ROM: Videos (Author as well as industry leaders), Podcasts, PowerPoint Presentations and helpful files.
用戶評價
##雖然作者的文風很讓人討厭，但內容不錯，還是給五星。
評分##讀瞭最重要的幾章，不賴。
評分##看瞭3-6章，7-8待讀。分析師的話確實有些羅嗦。自己還不能洞察其後的原則。
評分##這書好嗎？讀到第五章，為啥發現完全讀不下去呢？
評分##雖然作者的文風很讓人討厭，但內容不錯，還是給五星。
評分##在榖歌的一個會上見過作者本人，聽過他的演講。特彆有激情的一個人。完全是欣賞那個人，纔買瞭書。很牛，我花瞭這麼久纔看完，而且感覺70％的內容沒有消化掉。再給我點世間。
評分##簡單翻瞭下，感覺挺不錯的，就是擔心是否過時瞭，畢竟互聯網的東西發展太快瞭，而這本書又是5年前的瞭 :P
評分##雖然作者很努力地在把書寫的幽默，常使用看起來較為中二的比喻，例如“數據分析忍者”“徵服數據質量之龍”，還有一些自帶菲比聲音的小標題比如“tag, baby, tag!"，但是就…還是很難讀????考試的話，上七十就好，彆無所求。
評分##讀瞭最重要的幾章，不賴。
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