A Technique for Producing Ideas 下载 mobi epub pdf 电子书 2025

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James Young

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发表于2025-04-09

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McGraw-Hill 2003-01-21 Paperback 9780071410946

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詹姆斯·韦伯·扬（James Webb Young），生前任智威汤逊广告公司资深顾问及总监，是美国当代影响力最深远的广告创意大师之一，并于1974年荣登“广告名人堂”。他的广告生涯长达60余年，其本身几几乎就是美国广告史的缩影。晚年致力于广告教育工作及著述，被认为是美国广告界的教务长。

A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

A Technique for Producing Ideas 下载 mobi epub pdf txt 电子书格式

A Technique for Producing Ideas mobi 下载 pdf 下载 pub 下载 txt 电子书下载 2025

A Technique for Producing Ideas 下载 mobi pdf epub txt 电子书格式 2025

A Technique for Producing Ideas 下载 mobi epub pdf 电子书

想要找书就要到图书大百科

book.teaonline.club

立刻按 ctrl+D收藏本页

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用户评价

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##Neat writing, extremely pleasant reading experience

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##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness

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##因为是全英版原以为读不下来，没想到不到一天的时间就粗略看完了

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##====summary of the book======== Idea comes from combination of old elements; the ability to find combinations lies in the ability to see relationships. This technique follows five steps: 1.Grasp raw materials. From daily tacky boring life. But remember do...

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A Technique for Producing Ideas mobi epub pdf txt 电子书格式下载 2025