发表于2025-05-24
Robert J. Shiller is a Nobel Prizeâ€"winning economist, the author of the New York Times bestseller Irrational Exuberance, and the coauthor, with George A. Akerlof, of Phishing for Phools and Animal Spirits, among other books (all Princeton). He is Sterling Professor of Economics at Yale University and a regular contributor to the New York Times. He lives in New Haven, Connecticut. Twitter @RobertJShiller
From Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller, a new way to think about how popular stories help drive economic events
In a world in which internet troll farms attempt to influence foreign elections, can we afford to ignore the power of viral stories to affect economies? In this groundbreaking book, Nobel Prizeâ€"winning economist and New York Times bestselling author Robert Shiller offers a new way to think about the economy and economic change. Using a rich array of historical examples and data, Shiller argues that studying popular stories that affect individual and collective economic behaviorâ€"what he calls "narrative economics"â€"has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
Spread through the public in the form of popular stories, ideas can go viral and move marketsâ€"whether it's the belief that tech stocks can only go up, that housing prices never fall, or that some firms are too big to fail. Whether true or false, stories like theseâ€"transmitted by word of mouth, by the news media, and increasingly by social mediaâ€"drive the economy by driving our decisions about how and where to invest, how much to spend and save, and more. But despite the obvious importance of such stories, most economists have paid little attention to them. Narrative Economics sets out to change that by laying the foundation for a way of understanding how stories help propel economic events that have had led to war, mass unemployment, and increased inequality.
The stories people tellâ€"about economic confidence or panic, housing booms, the American dream, or Bitcoinâ€"affect economic outcomes. Narrative Economics explains how we can begin to take these stories seriously. The result may be Robert Shiller's most important book to date.
Narrative Economics 下载 mobi pdf epub txt 电子书 格式 2025
Narrative Economics 下载 mobi epub pdf 电子书##想法其实挺简单,在传统经济理论中加入行为学因素。是个应景的理论,因为随着科技发展,消息的传播越来越快。一句话概括全书: thought viruses are responsible for many of the changes we observe in economic activities, and it's gonna come again, again and again. 这本书写得不咋的,但充分激发了我学习病理学等自然科学的热情。感觉未来传统学科的第二春也只能来自跨学科交融的突变(mutation)了。以及,得流量者得天下啊。
评分 评分##对1929~1933 年的美国叙事不感兴趣 对美国 1850~1980年的经历没兴趣 个人阅历只对2000年后的叙事感兴趣 我理解的 “叙事经济学” = 口碑营销 营销炒作这事儿 互联网运营岂不是手到擒来 总结得核心思想 “叙事可以理解为讲故事,这个故事如何打动人,深入人心,甚至在几百年后...
评分 评分 评分 评分##传统的经济学建立在一个假设前提的基础上: 所有的人都是理性的,然而现实并非如此。越来越多的经济学家在关注其他因素对经济的影响。叙事对经济一定是有影响的,不过要做叙事经济学的研究有很多还未解决的问题,我能想到的作者在书里最后一部分都提到了,比如很难证明和量化叙事和经济变化之间的因果或相关性,还没有找到非常科学的方法论,和同一经济问题相关的叙事纷繁复杂,有相似的有矛盾的,数据收集也是问题。作者在第三部分的九个章节里列举的几个典型叙事对经济的影响也是基于上述原因,欠缺了些说服力。不过提出这个概念是很有意义的。 此书原名《How Stories Go Viral & Drive Major Economic Events》,比高大上的中译本书名《叙事经济学》精准多了。从全书内容看,作者仅仅提出了一个认知轮廓,而根本没有完整的理论和模型。按照某位书友的评论,这书是抛了好大一块砖,但却几乎没有玉。这样还居然敢译为...
评分Narrative Economics mobi epub pdf txt 电子书 格式下载 2025