威廉·立德威爾（William Lidwell）

主要從事以設計和工程心理學為主題的寫作、演講與谘詢工作。對跨學科的設計、組織創新方法及製度化創新尤其感興趣。另著有《解構産品設計》（Deconstructing Product Design）和《卓越管理準則》（Guidelines for Excellence in Management）。經常為熱門設計類報刊撰寫文章。目前在美國德剋薩斯州休斯敦市定居和工作。

剋裏蒂娜·霍頓（Kritina Holden）

現任美國國傢航空航天局約翰遜太空中心“使用性測試與分析設備”（UTAF）的技術指導與執行經理，負責提案、項目規劃、人員任務分配與指導及UTAF技術質量監督。她也以專傢身份，為獵戶座宇宙飛船駕駛艙小組提供人類因素工程學支持，協助需求開發、任務分析、成員評估等工作。她目前在休斯敦大學明湖分校擔任副教授。

吉爾·巴特勒（Jill Butler）

曾繪製、設計與創造的作品多到連她自己也記不清瞭。在多傢組織擔任設計師與設計顧問。2002年成立“本質創造者設計工作室”（Stuff Creators Design Studio）。曾於休斯敦大學和金武德社區大學教授設計、桌麵齣版和字體設計等課程。作為一名獲奬無數的平麵設計師，她的興趣涵蓋信息設計、用戶體驗設計、插畫和紙藝。目前在美國德剋薩斯州休斯敦市定居和工作。

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.