B. J. 福格

實驗心理學傢、斯坦福說服性技術實驗室（Stanford Persuasive Technology Lab）創始人，因其卓越的學術研究貢獻被《財富》雜誌評為“你應該知道的十位新秀大師”之一。

福格博士每年要為計算機科學係和斯坦福大學的學習、設計和技術項目教授說服性技術方麵的研究生課程。另外，福格博士還曾在多傢世界500強企業任職，並為其提供健康、生産力和財務福祉方麵的培訓。他曾經領導過惠普實驗室、間隔研究公司（Interval Research）和太陽微係統公司的戰略創新工作。受其說服性技術影響而設計的大量産品（包括由福格博士的學生聯閤創建的“照片牆（Instagram）”應用程序）受到瞭數百萬使用者的喜愛。

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing

*Provides frameworks for understanding this domain

*Describes real examples of persuasive technologies