發表於2024-11-04
Chapter 1 Communication: An Intercultural Perspective
I. Basics of Human Communication
1. Needs and Purposes for Communication
2. Definition of Communication
3. The Scope and Classification of Communication
4. The Process of Communication
II. Business Communication
1. Defining Business Communication
2. Internal and External Communication
3. Formal and Informal Communication
4. The Role of Communication in Business
III. Intercultural Communication
1. Defining the Terms
2. Intercultural Communication as a Phenomenon
3. Intercultural Communication as a Discipline
IV. Learning Intercultural Business Communication
1. The Importance of Learning IBC
2. The Complexity in Learning IBC
3. Intercultural Communication Competence
Key Terms
Summary
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Expand Your Knowledge
Chapter 2 Understanding Cultures and Their Values
I. The Nature of Culture
1. Definitions of Culture
2. Characteristics of Culture
II. The Basics of Cultural Values
1. Definition of Value
2. Priorities of Cultural Values
III. Understanding Cultural Patterns
1. Kluckholn and Strodtbeck's Value Orientations
2. Hofstede-Bond's Value Dimensions
3. The GLOBE Study
4. Hall's High-and Low-Context Orientation
Key Terms
Summary
Test Your Knowledge
Apply Your Knowledge
Practice Your Knowledge
Expand your Knowledge
Chapter 3 Comprehending Verbal Communication
I. The Basics of Language
1. Language Variations
2. Moving Between Languages
3. The Relationship Between Language and Culture
II. Meanings of Words
1. Denotational Meanings and Connotational Meanings
2. Comparing Chinese and English Word Meanings
III. Speech Acts and Politeness Across Cultures
1. Pragmatic Rules and Politeness
2. Comparing Chinese and English Speech Acts
IV. Discourse Pattern Across Cultures
1. Cultural Thought Patterns (CTPs)
2. Comparing Chinese and English Discourse Patterns
V. Verbal Styles
1. Characteristics of Verbal Styles
2. Comparing Chinese and English Verbal Styles
……
Chapter 4 Perceiving Nonverbal Communication
Chapter 5 Intercultural Business Writing
Chapter 6 Intercultural Business Etiquette and Protocol
Chapter 7 Intercultural Business Negotiation
Chapter 8 Intercultural Marketing Communication
Chapter 9 Intercultural Issues in MNXS
Key to Exercises
Bibligraphy
Key Terms
跨文化商務交際(第2版) 下載 mobi pdf epub txt 電子書 格式 2024
跨文化商務交際(第2版) 下載 mobi epub pdf 電子書算是好書吧。。。。。。。
評分京東送貨很快,書的質量也很好。我不喜歡書的內容。理論偏多本來是想買來多學點實際用的著的東西的。書中錯誤很多。想不明白校對人員是怎麼校對的
評分英文版的,真心看不懂,看到就退瞭,不過退款還沒給。
評分喜歡
評分地道美語正版圖書指定用書
評分質量很好 是正品的 送貨及時
評分很好,送貨迅速,接下來好好讀書吧
評分書都髒瞭,有些小鬱悶,希望以後發貨的時候注意一下。
評分書還是蠻有用的,就是有點小貴哇~
跨文化商務交際(第2版) mobi epub pdf txt 電子書 格式下載 2024