具體描述
Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.
Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.
Happy Money offers a tour of research on the science of spending, explaining how you can get more happiness for your money. Authors Elizabeth Dunn and Michael Norton have outlined five principles—from choosing experiences over stuff to spending money on others—to guide not only individuals looking for financial security, but also companies seeking to create happier employees and provide “happier products” to their customers. Dunn and Norton show how companies from Google to Pepsi to Charmin have put these ideas into action.
Along the way, Dunn and Norton explore fascinating research that reveals that luxury cars often provide no more pleasure than economy models, that commercials can actually enhance the enjoyment of watching television, and that residents of many cities frequently miss out on inexpensive pleasures in their hometowns. By the end of this “lively and engaging book” (Dan Gilbert, author of Stumbling on Happiness), you’ll be asking yourself one simple question every time you reach for your wallet: Am I getting the biggest happiness bang for my buck?
用戶評價
##幾句話說明白瞭的事情能賣齣一本書來絮絮叨叨。。。
評分##這個主題在國內沒有市場…都急著賺錢呢，很少有人會停下來想想怎麼花錢。至於幸福感，在當下的中國那根本不重要。文筆挺好的，適閤學寫作。（居然有個標簽是蘭老師????蘭老師薦書質量確實很高）
評分早晨起來翻瞭一下，五個觀點：buy experience, make it a treat, buy time, invest others, buy now consume later.我支持buy experience 和 buy time，花錢買的是未來消費這個東西的時間，不是這個東西
評分##五個原則牢記心中，話說最喜歡的課仍然是計量經濟學，設計實驗什麼的，真有趣。
評分##這個主題在國內沒有市場…都急著賺錢呢，很少有人會停下來想想怎麼花錢。至於幸福感，在當下的中國那根本不重要。文筆挺好的，適閤學寫作。（居然有個標簽是蘭老師????蘭老師薦書質量確實很高）
評分##幾句話說明白瞭的事情能賣齣一本書來絮絮叨叨。。。
評分##5 principles: buy experiences, make it a treat, buy time, pay now consume later & invest in others. Personally like the last part especially - reference to the UN happiness report and mentioning of a few govts specially.
評分##audible
評分##1. Buy experiences, not things 2. Make it a treat (buying smaller things that you enjoy rather than expensive ones) 3. Buy time (get more time to enjoy things even at the cost of spending money) 4. Pay now, consume later 5. Invest in others (buy your friends and family gifts)
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