具體描述
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
用戶評價
##其實不怎麼喜歡英文
評分##Easy to read, half an hour, done
評分##竟然很實用
評分##偶爾看看勵誌書…
評分##短小精悍文 很有啓發性
評分##barnes & noble, union square.
評分##小書。做麵膜和煮豆漿的時間裏看完的
評分##總是在challenge現有的認知係統，真是討厭 <3 而且還有一些關於人性的細節，太贊。I really wanna buy him a beer now.
評分##即使作為業內人士，能給的最高評價也就是“嗬嗬”。
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