具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##Gah, he just depicts the exact process of my creative working. And it makes you startled that by just lining these out you can produce a book! Gah, still thank Mr. Young for writing these simple facts down.
評分##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
評分##作者在廣告領域工作多年，講的方法很實用
評分##作為一本書 實在是糊弄人。。。。。。
評分##48頁的小書富含思維真相！
評分##Readable, true and practical.
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
評分##加點例子的話就五星好評瞭
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