具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##five stages: 1.gather raw materials(card-index method) 2.work in mind 3. incubating stage 4. have the idea 5. idea to practical usefulness
評分##作者在廣告領域工作多年，講的方法很實用
評分##Simple and practical. Easy to read with insightful thoughts
評分##Readable, true and practical.
評分##48頁的小書富含思維真相！
評分##對於積纍specific knowledge和general knowledge的重要性和難度錶示太贊同瞭
評分##Simple and practical. Easy to read with insightful thoughts
評分##積纍-歸類-實踐
評分##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1
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