具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##短小精煉；知易行難。
評分##積纍-歸類-實踐
評分##Neat writing, extremely pleasant reading experience
評分##短小精乾
評分##Neat writing, extremely pleasant reading experience
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
評分##隻有空曠的18頁，非常簡短，可是還是覺得有點囉嗦。。5個步驟的創意生成的方法看樣子很不錯。
評分##這也太酷瞭吧！http://bookre.org/reader?file=833700&pg=1
評分##Neat writing, extremely pleasant reading experience
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