具體描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用戶評價
##加點例子的話就五星好評瞭
評分##learned nothing new but proved that I have been doing the right thing ;)
評分##不可思議閱讀的整個過程感覺
評分##作者在廣告領域工作多年，講的方法很實用
評分##Neat writing, extremely pleasant reading experience
評分##48頁的小書富含思維真相！
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
評分##作者在廣告領域工作多年，講的方法很實用
評分##因為是全英版原以為讀不下來，沒想到不到一天的時間就粗略看完瞭
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