具体描述
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
用户评价
##短小精干
评分##不可思议阅读的整个过程感觉
评分##Neat writing, extremely pleasant reading experience
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
评分##对于积累specific knowledge和general knowledge的重要性和难度表示太赞同了
评分##作者在广告领域工作多年，讲的方法很实用
评分##Very candid and inspiring
评分##积累-归类-实践
评分##这也太酷了吧！http://bookre.org/reader?file=833700&pg=1
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