具体描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用户评价
##非常好
评分##还行吧。
评分##very detailed, can execute step by step. However, not suitable for every situation
评分多年前就入了，没想到直到今天有个培训项目逼到自己要去读它以参考其方式方法。 不过也许就是专业，有些书只有到那个点上读它，才可闻其味。 https://www.millielin.com/blog/2020-06-09-ux-strategy-reading-notes/
评分##非常好
评分##有点啰嗦
评分##UX Strategy = Business Strategy + Value Innovation+ Validated User Research + Killer UX Design
评分##对初学者有帮助的工具书，什么都有的大杂烩，不算老，案例to C为主。学到了be intraprenuerial和一些business model的框架。
评分##非常好
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