具體描述
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.
Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniques
Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
用戶評價
##可能更麵相創業者吧，單純做ux的話很多地方用不到。但是不能否認ux本身就是一個混雜瞭許多因素的東西
評分##可能更麵相創業者吧，單純做ux的話很多地方用不到。但是不能否認ux本身就是一個混雜瞭許多因素的東西
評分##即便已經算是資深，讀瞭讀還是覺得有不少值得藉鑒的地方，特彆是前半部分align UX和公司産品理念，中間關於competitor的細分。算是UX人的工具書，還是值得讀的
評分##標題UX Strategy實在很難理解。其實就是最開始驗證産品的過程，本文的副標題說得很準確——How to Devise Innovative Digital Products that People Want。適閤做産品，設計師想涉及産品的Big picture，創業的同學閱讀。
評分##一般般
評分##very detailed, can execute step by step. However, not suitable for every situation
評分##一般般
評分##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
評分##對初學者有幫助的工具書，什麼都有的大雜燴，不算老，案例to C為主。學到瞭be intraprenuerial和一些business model的框架。
相關圖書
本站所有內容均為互聯網搜尋引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2026 book.teaonline.club All Rights Reserved. 圖書大百科 版權所有