The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
##Elevation, pride, insight and connection, more forward for one more step, creating memorable moments and special experience to customers, family and friends.
评分##希思兄弟太会讲故事了~
评分##优点是浅显易懂,缺点是这一类的书都是试图用一个理论解释所有现象,感觉是一个大标题下面看了10个TED Talk要凑在一起证明moment的重要性。书里面大多数的案例成功之处,还是有各种原因的,作者就是用了moment理论来解读。
评分##Happy is a conscientious choice!! Do it for ourselves and the ppl around.
评分##日课022:体验设计学; 023 制造洞见时刻;024 设计出来的荣耀;025 好关系的配方
评分##不得不吹下Heath兄弟讲故事的能力,把一本非虚构能写得如此精彩! 记得《熊镇》中拉蒙娜说过:“体育带给我们的只有片刻。但是,彼得,人生除了片刻还剩下什么?” We live for moments!
评分##不得不吹下Heath兄弟讲故事的能力,把一本非虚构能写得如此精彩! 记得《熊镇》中拉蒙娜说过:“体育带给我们的只有片刻。但是,彼得,人生除了片刻还剩下什么?” We live for moments!
评分##Happy is a conscientious choice!! Do it for ourselves and the ppl around.
评分##新年读完的第一本书,中文译名《强力瞬间》。原本期待对产品设计有所启发,额外收获团队领导,亲子育儿和亲密关系的启发,非常推荐。 ✨产品和服务:终峰定律,多数可遗忘少数很漂亮,决定了最终的体验。 ✨制造洞见:设计亲身体验+短时间内完成+让对方意识到。最后一点尤其适用于亲子教育。 ✨设计荣誉感: 对别人,经常性的认可,表扬要真诚具体。团队领导,Mentor push, mentees stretch. 通过高标准,指引方向和支持,帮助团队成员成长。 对自我的成长,里程碑思维,细分目标。 ✨良好关系的建立:响应=理解+接受+关心
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