具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##老生常談
評分##這哥們講故事能力一流啊。書裏很多關於喬布斯時代軟件産品開發的細節，挺羨慕他們那種小團隊的閤作方式。
評分##意猶未盡，主觀上盼望未來齣現更多的關於這段曆史的記敘，無奈可能性止不住地隨時間流逝，然而初代 iPhone 畢竟是該放進人類文明博物館的物件。全書探討工作理念的篇幅要遠大於軼聞，由於保密隔離的關係，由經曆而生的視角也會有些局限，故而這不是本《研發錄》，而是《二三事》，目標讀者群也估摸著更多來自 creative industries。扯上《判斷力批判》和《物種起源》略冷。正篇收尾用最平實的語言寫齣瞭最紮心的電影式的情感張力，最簡單的詞句在試想中都難以翻譯成中文而達到那份相同的一絲悲涼。
評分##老生常談
評分##很難得的一綫的詳盡的軟件開發的背後的故事瞭。 查瞭查書裏的各個名字，大部分都在 Scott 離職以後走瞭。寫代碼再猛，也要考慮時代的進程嘿。
評分##關於Keyboard和Safari設計過程的描述挺不錯，兩種很不同的綫路。其他部分更多像是布道和大道理吧，聽多瞭可能會吃噎著；英文原版，中間關於橄欖球的一段理解起來有些難
評分除瞭每章末強行總結、升華之外沒什麼太多缺點（有一章居然引申到瞭愛迪生和電燈泡，也是無力吐槽瞭╮(╯▽╰)╭），亮點是蘋果內部的軟件工程運作方式，和開發人員的工作思路和思考模式。最有感觸的一個片段當屬 Safari 開發前期的demo：作者希望將現有的瀏覽器先移植到Mac係統上進行demo，苦熬6周在百萬行代碼裏看瞎瞭眼也鮮有進展，結果新來的大拿同事2天之內拿齣working demo （這個對比的慘烈程度，我到讀完整本書都還心有戚戚.. 總的來說是本可以推薦給軟件開發從業者、對開發感興趣或者對蘋果工程師（在“黃金年代”）工作模式感興趣的人的書。作者總結的蘋果的成功之道，一聽瞭之也就是瞭。畢竟我能想到比 Seagull Manager 更糟的領導者，大概就是 Jobs wannabe 瞭
評分##用文字描繪瞭研發團隊的工作，無甚新意。書裏描述的基於demo和反饋不斷纍積産品優勢的研發方式，從産品角度需要若乾極其優秀的決策者保證方嚮和高標準，是難以規模化的；從程序開發角度，感覺結構容易鬆散。但後者考慮到當時最高級彆的保密要求，也可以理解
評分##講 iPhone 輸入的部分可以一讀。
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