具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##更像是作者本人對在蘋果工作時期的迴憶錄，所選的三個項目隻能盡量管中窺豹，剩下的設計過程估計作者本人也不清楚。讀罷感慨幾大巨頭公司文化果然大相徑庭啊！你到底想要做什麼樣的産品呢
評分##書中若乾蘋果産品開發案例挺有意思的，就是內容太囉嗦瞭，就這麼一點事，不斷拔高升華，如果能砍掉三分之一的篇幅就好瞭。
評分##講 iPhone 輸入的部分可以一讀。
評分##稍微囉嗦瞭點
評分##keyboard
評分##老生常談
評分##意猶未盡，主觀上盼望未來齣現更多的關於這段曆史的記敘，無奈可能性止不住地隨時間流逝，然而初代 iPhone 畢竟是該放進人類文明博物館的物件。全書探討工作理念的篇幅要遠大於軼聞，由於保密隔離的關係，由經曆而生的視角也會有些局限，故而這不是本《研發錄》，而是《二三事》，目標讀者群也估摸著更多來自 creative industries。扯上《判斷力批判》和《物種起源》略冷。正篇收尾用最平實的語言寫齣瞭最紮心的電影式的情感張力，最簡單的詞句在試想中都難以翻譯成中文而達到那份相同的一絲悲涼。
評分##老生常談
評分##“On the tenth of January 2007, the day after the big product introduction, I edited the autocorrection dictionary to add a new word: iPhone.”
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