具體描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用戶評價
##老生常談
評分##太囉嗦瞭，一件事翻來覆去變著花樣說……看完第二個案例實在讀不下去棄瞭
評分##很少見的講述蘋果內部開發産品的書，非常偏技術，對開發者（尤其移動前端）會很有用。 但如果不懂技術，就不用看瞭，大多會看不懂（看瞭下豆瓣書評基本都沒看懂，估計也和中文翻譯有關）
評分##很難得的一綫的詳盡的軟件開發的背後的故事瞭。 查瞭查書裏的各個名字，大部分都在 Scott 離職以後走瞭。寫代碼再猛，也要考慮時代的進程嘿。
評分##這本書的作者是初代iPhone、iPad虛擬鍵盤程序的設計、開發人員，更早之前還為Mac開發瞭Safari。書中圍繞他所接觸的項目提齣概念，進行演示，通過演示收到反饋，從反饋中精進産品，再完成演示。這一套方法論印證瞭我之前半年所經曆，看到這些描述感覺很親切。
評分##很少見的講述蘋果內部開發産品的書，非常偏技術，對開發者（尤其移動前端）會很有用。 但如果不懂技術，就不用看瞭，大多會看不懂（看瞭下豆瓣書評基本都沒看懂，估計也和中文翻譯有關）
評分除瞭每章末強行總結、升華之外沒什麼太多缺點（有一章居然引申到瞭愛迪生和電燈泡，也是無力吐槽瞭╮(╯▽╰)╭），亮點是蘋果內部的軟件工程運作方式，和開發人員的工作思路和思考模式。最有感觸的一個片段當屬 Safari 開發前期的demo：作者希望將現有的瀏覽器先移植到Mac係統上進行demo，苦熬6周在百萬行代碼裏看瞎瞭眼也鮮有進展，結果新來的大拿同事2天之內拿齣working demo （這個對比的慘烈程度，我到讀完整本書都還心有戚戚.. 總的來說是本可以推薦給軟件開發從業者、對開發感興趣或者對蘋果工程師（在“黃金年代”）工作模式感興趣的人的書。作者總結的蘋果的成功之道，一聽瞭之也就是瞭。畢竟我能想到比 Seagull Manager 更糟的領導者，大概就是 Jobs wannabe 瞭
評分##軟件界的自然選擇
評分##這本書的作者是初代iPhone、iPad虛擬鍵盤程序的設計、開發人員，更早之前還為Mac開發瞭Safari。書中圍繞他所接觸的項目提齣概念，進行演示，通過演示收到反饋，從反饋中精進産品，再完成演示。這一套方法論印證瞭我之前半年所經曆，看到這些描述感覺很親切。
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