具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢
评分##更像是作者本人对在苹果工作时期的回忆录，所选的三个项目只能尽量管中窥豹，剩下的设计过程估计作者本人也不清楚。读罢感慨几大巨头公司文化果然大相径庭啊！你到底想要做什么样的产品呢
评分##讲 iPhone 输入的部分可以一读。
评分##太啰嗦了，一件事翻来覆去变着花样说……看完第二个案例实在读不下去弃了
评分##用文字描绘了研发团队的工作，无甚新意。书里描述的基于demo和反馈不断累积产品优势的研发方式，从产品角度需要若干极其优秀的决策者保证方向和高标准，是难以规模化的；从程序开发角度，感觉结构容易松散。但后者考虑到当时最高级别的保密要求，也可以理解
评分##软件界的自然选择
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
评分##虽然有点像 Jobs 的拜物教，但是作为纯工程出身的作者一个人要把 设计/算法/工程 三块集合在一起，还是很不容易的。开发了 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 实践到了极致
评分除了每章末强行总结、升华之外没什么太多缺点（有一章居然引申到了爱迪生和电灯泡，也是无力吐槽了╮(╯▽╰)╭），亮点是苹果内部的软件工程运作方式，和开发人员的工作思路和思考模式。最有感触的一个片段当属 Safari 开发前期的demo：作者希望将现有的浏览器先移植到Mac系统上进行demo，苦熬6周在百万行代码里看瞎了眼也鲜有进展，结果新来的大拿同事2天之内拿出working demo （这个对比的惨烈程度，我到读完整本书都还心有戚戚.. 总的来说是本可以推荐给软件开发从业者、对开发感兴趣或者对苹果工程师（在“黄金年代”）工作模式感兴趣的人的书。作者总结的苹果的成功之道，一听了之也就是了。毕竟我能想到比 Seagull Manager 更糟的领导者，大概就是 Jobs wannabe 了
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