具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##总不忘酸两句a/b testing????
评分##软件界的自然选择
评分##参考
评分##软件界的自然选择
评分##软件界的自然选择
评分##太啰嗦了，一件事翻来覆去变着花样说……看完第二个案例实在读不下去弃了
评分##这本书的作者是初代iPhone、iPad虚拟键盘程序的设计、开发人员，更早之前还为Mac开发了Safari。书中围绕他所接触的项目提出概念，进行演示，通过演示收到反馈，从反馈中精进产品，再完成演示。这一套方法论印证了我之前半年所经历，看到这些描述感觉很亲切。
评分##稍微啰嗦了点
评分##这本书的作者是初代iPhone、iPad虚拟键盘程序的设计、开发人员，更早之前还为Mac开发了Safari。书中围绕他所接触的项目提出概念，进行演示，通过演示收到反馈，从反馈中精进产品，再完成演示。这一套方法论印证了我之前半年所经历，看到这些描述感觉很亲切。
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