具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##很少见的讲述苹果内部开发产品的书，非常偏技术，对开发者（尤其移动前端）会很有用。 但如果不懂技术，就不用看了，大多会看不懂（看了下豆瓣书评基本都没看懂，估计也和中文翻译有关）
评分##总不忘酸两句a/b testing????
评分##用文字描绘了研发团队的工作，无甚新意。书里描述的基于demo和反馈不断累积产品优势的研发方式，从产品角度需要若干极其优秀的决策者保证方向和高标准，是难以规模化的；从程序开发角度，感觉结构容易松散。但后者考虑到当时最高级别的保密要求，也可以理解
评分##虽然有点像 Jobs 的拜物教，但是作为纯工程出身的作者一个人要把 设计/算法/工程 三块集合在一起，还是很不容易的。开发了 Safari，iPhone keyboard 和 iPad keyboard，作者也算是把 Apple 的 R&D into application 实践到了极致
评分##关于Keyboard和Safari设计过程的描述挺不错，两种很不同的线路。其他部分更多像是布道和大道理吧，听多了可能会吃噎着；英文原版，中间关于橄榄球的一段理解起来有些难
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
评分##老生常谈
评分##关于Keyboard和Safari设计过程的描述挺不错，两种很不同的线路。其他部分更多像是布道和大道理吧，听多了可能会吃噎着；英文原版，中间关于橄榄球的一段理解起来有些难
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
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