具体描述
Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era―the Golden Age of Apple.
Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies.
Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation―inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy―and uses these as a lens through which to understand productive work culture.
An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.
用户评价
##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
评分##这本书的作者是初代iPhone、iPad虚拟键盘程序的设计、开发人员，更早之前还为Mac开发了Safari。书中围绕他所接触的项目提出概念，进行演示，通过演示收到反馈，从反馈中精进产品，再完成演示。这一套方法论印证了我之前半年所经历，看到这些描述感觉很亲切。
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
评分##keyboard
评分##参考
评分##这哥们讲故事能力一流啊。书里很多关于乔布斯时代软件产品开发的细节，挺羡慕他们那种小团队的合作方式。
评分##总不忘酸两句a/b testing????
评分##书中若干苹果产品开发案例挺有意思的，就是内容太啰嗦了，就这么一点事，不断拔高升华，如果能砍掉三分之一的篇幅就好了。
评分##用文字描绘了研发团队的工作，无甚新意。书里描述的基于demo和反馈不断累积产品优势的研发方式，从产品角度需要若干极其优秀的决策者保证方向和高标准，是难以规模化的；从程序开发角度，感觉结构容易松散。但后者考虑到当时最高级别的保密要求，也可以理解
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