發表於2025-05-08
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must! Paul Arden began his career in advertising at the age of 16. For 14 years he was Executive Creative Director at Saatchi and Saatchi, where he was responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. His famous slogans include 'The Car in front is a Toyota' and 'The Independent - It is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis.
It's Not How Good You Are, It's How Good You Want to Be 下載 mobi pdf epub txt 電子書 格式 2025
It's Not How Good You Are, It's How Good You Want to Be 下載 mobi epub pdf 電子書##都是些看上去很妙的話
評分 評分 評分##其實看目錄就行瞭。。。
評分##We don't see things as they are, we see them as we are.
評分##短小精悍文 很有啓發性 很少看勵誌書的我,因為kk的推薦死活從圖書館裏藉到這本書(要知道一本原文書是很貴的,雖然它很薄)。 很多很經典的句子,真的令我讀後心中一顫。不單單是作為廣告人,更多的是作為一個人,一個想成功的人。 “Your vision of where or who you want to be is the greatest a...
It's Not How Good You Are, It's How Good You Want to Be mobi epub pdf txt 電子書 格式下載 2025