Shoe Dog

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Phil Knight



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发表于2025-05-03

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Scribner 2016-4-26 Hardcover 9781501135910


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One of the world’s most influential business executives, Phil Knight is the founder of NIKE, Inc. He served as CEO of the company from 1964 to 2004 and continues to this day as Board Chairman. He lives in Oregon with his wife Penny.

In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.

Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.

Shoe Dog 下载 mobi epub pdf txt 电子书 格式

Shoe Dog mobi 下载 pdf 下载 pub 下载 txt 电子书 下载 2025

Shoe Dog 下载 mobi pdf epub txt 电子书 格式 2025

Shoe Dog 下载 mobi epub pdf 电子书
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##作者:杨斌,清华大学副校长兼教务长,清华大学经济管理学院教授、博导 从2006年起,每年的8月初,清华大学经济管理学院、中欧国际工商学院和哈佛商学院联合举办的高层经理培训项目(SEPC)都会在清华校园进行第一个模块的学习。在头两天半的时间里,这些来自全球各地、百战归...  

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##很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特,假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍,心里有点被intimidated到。同样insecure的我读到这里会心一笑,紧接着又是一声叹息:“诶原来这缺乏安全感的毛病真是要伴随终身了啊!”但愿我能像Phill一样,借着这因为缺乏安全感而永远unsettling的心,一直追随所谓的calling。Don't stop.

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##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.

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##有趣且诚实:Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一个关注Fujimoto, Phil从Onitsuka收买的间谍, 在东窗事发后下场如何的人...

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刚入广告行业的时候,拼命地通过案例了解所有的名词,什么是Cosumer insight,什么是Proposition,什么是Slogan,特别是Slogan,每个企业主都想要那么一款“响亮的,大气的,朗朗上口的“slogan. 作为案例,学习了这句著名的“Just do it"。听上去很简单,也很响亮,不是吗?人人...  

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##謙遜平和 坦誠真切 “It’s never just business. It never will be. If it ever does become just business, that will mean that business is very bad.”

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##印象最深的还是 1971-1975的部分,一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程,其实哪里有那么多肃穆齐整的时刻,都是踉踉跄跄、跌跌撞撞,在各种混乱与捉襟见肘中筹措应对(scramble),拖着腿走、滚、爬、往前行,然而就这样坚持下来。

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