发表于2025-05-06
Tim Wu is a policy advocate and professor at Columbia Law School. In 2006, Scientific American named him one of fifty leaders in science and technology; in 2013, National Law Journal included him among “America’s 100 Most Influential Lawyers”; and in 2014 and 2015, he was named to the “Politico 50.” He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for The New York Times.
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
The Attention Merchants 下载 mobi pdf epub txt 电子书 格式 2025
The Attention Merchants 下载 mobi epub pdf 电子书##I think there are several problems this book is trying to address. How should we exercise our attention, in what circumstances our attention should be allowed to be monetized, and how should our attention be monetized. The author seems to be jumping among these questions, cherry picking one of them to answer from chapter to chapter.
评分 评分 评分 评分“注意力”是一种可以贩卖的产品 “未来的品牌没有粉丝迟早会死。”正如罗辑思维创始人罗振宇所言,在资讯时代,谁能引起更多的关注,谁就有机会创造更大的商机。从罗振宇的《罗辑思维》到马薇薇的《好好说话》,哪个不是以庞大的粉丝量为基础来实现流量和知识的双重变现?在某...
评分##蛮会总结的 不愧是教授
评分##看了前面几章和后面几章,和Dan Schiller比略浅
评分##一部完整的注意力销售史,不管你愿不愿意,你的注意力始终都在被消费。阅读这本书后,不仅要懂得注意力买卖这件事,更要懂得如何掌控自己的注意力。
评分The Attention Merchants mobi epub pdf txt 电子书 格式下载 2025