This is Marketing

This is Marketing 下載 mobi epub pdf 電子書 2025


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Seth Godin



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發表於2025-05-25

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圖書介紹

Portfolio 2018-11-13 9780525540830


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圖書描述

Seth Godin is the author of 18 international bestsellers that have changed the way people think about work and have been translated into 38 languages - among them Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, Poke the Box, and All Marketers Are Liars. He writes the most popular marketing blog in the world and speaks to audiences around the world. He is the founder of the altMBA, the founder and former CEO of Squidoo.com, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne. You can learn much more about him at sethgodin.com.

A game-changing approach to marketing, sales, and advertising, by bestselling author and renowned business thinker Seth Godin

Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip.

Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package.

This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or an executive at a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. When done right, marketing seeks to make change in the world.

No matter what your product or service, this book will teach you how to reframe how it's presented to the world, in order to meaningfully connect with the people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:

* How to build trust and permission with your target market.

* The art of positioning--deciding not only who it's for, but who it's not for.

* Why the best way to achieve your marketing goals is to help others become who they want to be.

* Why the old approaches to advertising and branding no longer work.

* The surprising role of tension in any decision to buy (or not).

* How marketing is at its core about the stories we tell ourselves about our social status.

You can do work that matters for people who care. This book shows you the way.

This is Marketing 下載 mobi epub pdf txt 電子書 格式

This is Marketing mobi 下載 pdf 下載 pub 下載 txt 電子書 下載 2025

This is Marketing 下載 mobi pdf epub txt 電子書 格式 2025

This is Marketing 下載 mobi epub pdf 電子書
想要找書就要到 圖書大百科
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

用戶評價

評分

Marketer's calling is to earn trust from those who share the same worldview and make change happen. The core of marketing is to connect with people with empathy and deeply understand even the irrational forces behind their needs. Thus, marketers need to change their mindset from "to you" to "for you", which is the hardest part——easy said than done.

評分

評分

評分

##這書看得很難受 一會兒說的還是有點道理的 一會兒又覺得作者有點鬍扯 囉嗦是真的 邏輯連貫性也是欠一點 相信作者還是有兩把刷子的 可是為瞭湊字數把一手好牌打爛的感覺

評分

##New Marketing strategist should take an approach to marketing that identifies people’s underlying needs and desires, develops a product that can fulfill them and uses value-positioning and storytelling to cultivate a core group of fans who are receptive to trying new things and can provide the product with it smallest viable market.

評分

##有些很基本的理念性的東西在執行過程中常常就忘掉瞭。迴歸營銷本心,求同存異,創造價值。

評分

評分

##這書看得很難受 一會兒說的還是有點道理的 一會兒又覺得作者有點鬍扯 囉嗦是真的 邏輯連貫性也是欠一點 相信作者還是有兩把刷子的 可是為瞭湊字數把一手好牌打爛的感覺

評分

##嘴炮高手 沒事看看他博客還是有點啓發 寫的書真是太囉嗦瞭!

類似圖書 點擊查看全場最低價

This is Marketing mobi epub pdf txt 電子書 格式下載 2025


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