具体描述
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
用户评价
##introduction to the art of branding and salesmanship for young entrepreneurs!
评分##买回来 还要再读
评分##广告狂人原型George Lois以自己为原料熬制的120碗心灵鸡汤 好不好喝看个人：）
评分##dont laugh at mad men! the author says he is more good-looking than don. i "pu" at that time. more practical and interesting.
评分##浅显易懂。要悟完其中道理，还需待日。
评分##“Advertising is poison gas. It should bring tears to your eyes, unhinge your nervous system, and knock you out." 创意就是放肆
评分还蛮有趣的！
评分##有一些行业advice，也有一大部分能运用到生活的案例和人生体会。
评分##我只能哈哈笑兩聲了...書的開本很舒服，圖片也頗有意思，內容就見仁見智啦
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