編輯推薦
《跨文化商務交際》為針對商務英語專業本科或其他專業副修、選修此課程的學習者的教材。
內容簡介
《跨文化商務交際》是專門針對商務英語專業本科或其他專業副修、選修此課程的學習者的教材。本教材介紹瞭跨文化交際學的基本理論,非言語交際,分析瞭文化休剋現象,還介紹瞭商務活動中的各種禮儀及有關風俗,探討成功的商務談判所包含的要素,旨在培養和提高學生的跨文化商務交際能力。
作者簡介
王維波,大連民族學院外國語言文化學院教授,兼任教育部外語專業教學指導委員會委員,遼寜外語教學指導委員會副主任委員,遼寜省高校外語教學研究會副會長。車麗娟,東北財經大學國際商務外語學院副院長,教授,主管教學工作。
目錄
Chapter 1 Culture, Communication, Intercultural Communication
Culture
Communication
Intercultural Communication
Summary
Exercises
Case Study: To Be Direct or Not
Further Reading: Cultural Differences
Chapter 2 Communication Between Cultures: Verbal Communication
Verbal Communication
Oral Communication
Written Communication
Summary
Exercises
Case Study: The Problem of Using the Local Language
Further Reading: Practice in Telephone Sales
Chapter 3 Communication Between Cultures: Nonverbal Communication
Nonverbal Communication
Kinesics
Space and Distance
Summary
Exercises
Case Study: How Can You Still Smile?
Further Reading: Features of Kinesics
Chapter 4 Contrasting Cultural Values
Cultural Values
Cultural Dimensions
Summary
Exercises
Case Study: Hand in the Report in 15 Days
Further Reading: Cultural Values in International Business
Chapter 5 Culture Shock in International Communication
Feelings of Culture Shock
Stages of Culture Shock
Symptoms of Culture Shock
Curing Culture Shock
High-context and Low-context Cultures
Summary
Exercises
Case Study: Are the Problems Right There or Not?
Further Reading: Culture Clash
Chapter 6 Business Etiquette and Social Customs
Introductions and Greetings
Handshaking and Exchanging Business Cards
Dressing and Dining
Social Customs
Gift Giving and Receiving
Humor, Superstitions and Taboos
Summary
Exercises
Case Study: What Caused the Conflict?
Further Reading: “Going Dutch” Versus “Chinese Hospitality”
Chapter 7 Business Negotiation Across Cultures
Communication in Negotiation
The Influence of Cultural Differences on Negotiation
Negotiation Strategies
Physical Context of Negotiation
Phases of Negotiation
Summary
Exercises
Case Study: Why Didn‘t the American Manager Explain Directly?
Further Reading: Factors that Influence International Business Negotiation
Chapter 8 Intercultural Management
Cultural Factors in International Business Management
Corporate Culture
Development of Teamwork
Strategies for International Marketers
Summary
Exercises
Case Study: GE’s Informality
Further Reading: Team Building
Key to Exercises
Bibliography
跨文化商務交際 下載 mobi epub pdf txt 電子書 格式