Who Moved My Cheese? 谁动了我的奶酪？ 英文原版 [平装] pdf epub mobi txt 电子书 下载 2025

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☆☆☆☆☆

Spencer Johnson（斯宾塞·约翰逊） 著

图书标签:

• Self-Help
• Business
• Motivation
• Change Management
• Personal Growth
• Classic
• Fable
• Psychology
• Leadership
• Inspiration

出版社： Vermilion

ISBN：9780091816971

版次：1

商品编码：19014510

包装：平装

出版时间：1999-03-04

用纸：胶版纸

页数：94

正文语种：英文

商品尺寸：12.95x0.76x19.81cm

编辑推荐

　　连续128周雄踞中国各大媒体畅销书排行榜！翻译成多种语言，销量超过2600万册！荣登《纽约时报》、《华尔街日报》、《商业周刊》、《今日美国》畅销书排行榜榜首！入选改革开放30年最具影响力的300本书！入选中国最具影响力的600本书！
　　《谁动了我的奶酪？》以一则看似简单的寓言故事，引出了一个关于“变化”和抉择的问题。故事里四个住在“迷宫”里的人物，他们竭尽所能地在寻找能滋养他们身心、使他们快乐的“奶酪”的过程，但面临突如其来的变化，每个人应该如何做出选择？如何应对？是像匆匆那样取下挂在脖子上的鞋子迅速出发，还是像嗅嗅那样经常能嗅出“奶酪”变质的味道；或者像唧唧发现自身的问题之后敢于自嘲，勇敢面对变化的现实；抑或就是一个典型的哼哼，止步于自己的幻想和固执之中？

内容简介

Who Moved My Cheese? is an amusing and enlightening story of four characters who live in a maze and look for cheese to nourish them and make them happy. Cheese is a metaphor for what you want to have in life - whether it is a good job, a loving relationship, money or a possession, health or spirital peace of mind. And the maze is where you look for what you want - the organisation you work in, or the family or community you live in. This profound book from bestselling author, Spencer Johnson, will show you how to anticipate change, adapt to change quickly, enjoy change and be ready to change quickly again and again. Discover the secret for yourself and learn how to deal with change, so that you suffer from less stress and enjoy more success in your work and in life. Written for all ages, this story takes less than an hour to read, but its unique insights can last for a lifetime.

　　未来，变化是唯一的不变。不改变，就会被瞬息万变的未来所淘汰。
　　懂得随机应变并享受变化的你，才是未来最青睐的人。
　　在变化面前，成长中的你应当如何做出正确的选择？是像匆匆一样取下挂在脖子上的鞋子迅速出发？还是像嗅嗅那样经常能嗅出奶酪变质的味道？或者像唧唧发现自身的问题之后敢于自嘲，勇敢面对变化的现实？ 还是像哼哼一样，止步于自己的幻想和固执中？
　　未来是个充满变化的迷宫，如何才能找到属于你的“奶酪”？听听这个迷住了全球青少年朋友的“奶酪故事”吧！它将教会你：挑战内心的惰性，积极迎接学习与生活中的困难！

作者简介

Spencer Johnson is co-author of The One Minute Manager, the No 1 New York Times bestseller written with legendary management consultant Kenneth Blanchard. Since 1982, this business classic has become the world's most popular management method and continues to be on the bestseller list.

　　斯宾塞·约翰逊，全球最受欢迎的作家之一。他的作品《谁动了我的奶酪？》系列、“一分钟经理人”系列、《礼物》、《为什么幸运的人总幸运，倒霉的人总倒霉》已成为世界顶尖企业和知名组织、大中小学广泛阅读的培训工具和指南性读物。
　　作品引起美联社、BBC、CNN、《财富》杂志、《纽约时报》、《商业周刊》、《时代周刊》、《今日美国》等全球顶尖级媒体的广泛关注。
　　作品被翻译成40余种语言，全球销量超过3500万册。
　　约翰逊博士长于应用生动的寓言故事传授工作、学习、生活的智慧，生动活泼的风格深入人心，让人深受喜爱！

精彩书评

Dr. Johnson, coauthor of The One Minute Manager and many other books, presents this parable to business, church groups, schools, military organizations--anyplace where you find people who may fear or resist change. And although more analytical and skeptical readers may find the tale a little too simplistic, its beauty is that it sums up all natural history in just 94 pages: Things change. They always have changed and always will change. And while there's no single way to deal with change, the consequence of pretending change won't happen is always the same: The cheese runs out.
--Lou Schuler

前言/序言

A Gathering
Chicago
One sunny Sunday in Chicago, several former classmates, who were good friends in school, gathered for lunch, having attended their high school reunion the night before. They wanted to hear more about what was happening in each other's lives. After a good deal of kidding, and a good meal, they settled into an interesting conversation.
Angela, who had been one of the most popular people in the class, said, "Life sure turned out differently than I thought it would when we were in school. A lot has changed."
"It certainly has," Nathan echoed. They knew he had gone into his family's business, which had operated pretty much the same and had been a part of the local community for as long as they could remember. So, they were surprised when he seemed concerned. He asked, "But, have you noticed how we don't want to change when things change?"
Carlos said, "I guess we resist changing because we're afraid of change."
"Carlos, you were Captain of the football team," Jessica said. "I never thought I'd hear you say anything about being afraid!"
They all laughed as they realized that although they had gone off in different directions-from working at home to managing companies-they were experiencing similar feelings.
Everyone was trying to cope with the unexpected changes that were happening to them in recent years. And most admitted that they did not know a good way to handle them.
Then Michael said, "I used to be afraid of change. When a big change came along in our business, we didn't know what to do. So we didn't adjust and we almost lost it.
"That is," he continued, "until I heard a funny little story that changed everything."
"How so?" Nathan asked.
"Well, the story changed the way I looked at change-from losing something to gaining something-and it showed me how to do it. After that, things quickly improved-at work and in my life.
"At first I was annoyed with the obvious simplicity of the story because it sounded like something we might have been told in school.
"Then I realized I was really annoyed with myself for not seeing the obvious and doing what works when things change.
"When I realized the four characters in the story represented the various parts of myself, I decided who I wanted to act like and I changed.
"Later, I passed the story on to some people in our company and they passed it on to others, and soon our business did much better, because most of us adapted to change better. And like me, many people said it helped them in their personal lives.
"However there were a few people who said they got nothing out of it. They either knew the lessons and were already living them, or, more commonly, they thought they already knew everything and didn't want to learn. They couldn't see why so many others were benefiting from it.
"When one of our senior executives, who was having difficulty adapting, said the story was a waste of his time, other people kidded him saying they knew which character he was in the story-meaning the one who learned nothing new and did not change."
"What's the story?" Angela asked.
"It's called Who Moved My Cheese?"
The group laughed. "Ithink I like it already," Carlos said. "Would you tell us the story? Maybe we can get something from it."
"Sure," Michael replied. "I'd be happy to-it doesn't take long." And so he began:
The Story of Who Moved My Cheese?
Once, long ago in a land far away, there lived four little characters who ran through a
maze looking for cheese to nourish them and make them happy. Two were mice named "Sniff" and "Scurry" and two were littlepeople-beings who were as small as mice but who looked and acted a lot like people today. Their names were "Hem" and "Haw."
Due to their small size, it would be easy not to notice what the four of them were doing. But if you looked closely enough, you could discover the most amazing things!

探索未知的勇气：一个关于变化与适应的寓言 图书名称：《迷失的航标：无尽之海的旅人》 图书类型： 哲学思辨与人性探索小说（平装） 页数： 约 450 页 ISBN： 978-1234567890 --- 内容简介： 《迷失的航标：无尽之海的旅人》 讲述了一个关于“锚定”与“启航”的深刻寓言，探讨了人类面对不可预测的世界时，内心深处的恐惧、挣扎与最终的自我超越。这不是一个关于商业策略或效率提升的故事，而是一部深入人心灵深处的探险，关于如何在既定的秩序崩塌后，重建自我认知和生存意义。 故事发生在一个被誉为“静谧之海”的广袤水域。这片海域的居民——“居岸者”——世代生活在几个固定的、由古老航道决定的岛屿群落中。他们的生活建立在一种稳定的、基于世代相传的“潮汐预言”之上的社会结构。这种预言精确地告诉他们何时何地可以捕获到最为珍稀的“蓝光鱼”，何时可以依靠季风安全地往来于岛屿之间。秩序井然，舒适安逸，每个人都扮演着自己被预先设定的角色，对“海平面之下”的世界怀着一种近乎迷信的敬畏和回避。 主人公埃利亚斯，一位年轻的制图师，是世代守护“中央灯塔”的家族传人。他的职责是维护灯塔的光芒，确保“预言”的精准性。然而，随着故事的展开，一种前所未有的、无法用任何古老航海图解释的“静默期”降临了。蓝光鱼消失了，潮汐变得紊乱无章，原本可靠的风向仪指向了虚无。对于居岸者而言，这不仅仅是生存危机，更是信仰体系的崩塌。 第一部：锚的松动 故事伊始，宁静被打破。埃利亚斯目睹了家族中受人尊敬的长者们如何固执地坚持着旧有的航海日志，试图用过去的经验去校准当前错乱的星象。他们坚信只要将灯塔的光束调回“预言”指定的角度，自然规律就会恢复原样。这种对“过去正确性”的盲目崇拜，导致他们错过了短暂的、非传统的生存机会。 埃利亚斯在灯塔的底层，偶然发现了一批被尘封的、描绘着远古“风暴之眼”的残破卷轴。这些卷轴暗示着，他们的祖先并非一直停留在这些岛屿上，而是曾经经历过周期性的、大规模的“漂移”。这种发现，引发了埃利亚斯内心深处对“已知安全区”的怀疑。他开始意识到，他们所依赖的“稳定”可能只是一种被遗忘的历史的短暂休憩。 第二部：迷雾中的抉择 当岛上的储备耗尽，恐慌开始蔓延。一部分人选择“固守”，他们聚集在灯塔周围，组成了一个排他的社群，将任何试图离开的人斥为异端和疯子。他们将灾难归咎于外部的“污染”而非内部认知的僵化。 与此同时，埃利亚斯与几个同样感到不安的同伴——沉默寡言的渔夫莉拉（她观察到海中的生物形态正在发生根本性变化）和年迈的学者马库斯（他相信知识的价值在于其可塑性而非其既有形式）——决定进行一次非官方的探险。 他们的航行充满了未知。他们没有“预言”的指引，唯一的工具是埃利亚斯对星象的直觉理解和莉拉对水流的细微感知。他们驶入的不再是熟悉的航道，而是传说中充斥着幻觉和海怪的“逆流区”。 小说在此处进行了深入的心理描写：每一次航行，都是对“安全感”的一次割舍。他们必须学会倾听那些与他们过去训练完全相悖的声音——风的低语、洋流的推拒。马库斯在这次旅程中反复强调：“我们不是在寻找丢失的奶酪，我们是在寻找发现新食物的能力。” 第三部：新大陆的定义 经过漫长而艰苦的航行，他们没有发现预想中的富饶新岛，而是进入了一片全新的海域——“变幻之洋”。这里的洋流变幻莫测，岛屿并非固定不动，而是缓慢地漂移、合并、分裂。 “变幻之洋”的居民，被称为“浪行者”，他们没有固定的住所，他们的生活是建立在对变化本身的适应之上。他们的船只结构奇特，旨在随时应对颠覆性的环境变化，他们的知识体系也依赖于不断的观察、试错和即时修正。 埃利亚斯必须面对最核心的哲学困境：他过去引以为傲的“精准测绘”在这里毫无用处。一个精确的地图在下一个日出时可能就变成了谎言。他需要放弃对“终极答案”的执着，转而拥抱“过程中的调整”。 莉拉在与浪行者的交流中，发现了新的生存法则：他们不预判未来，而是设计一套能够灵活应对任何未来情景的“反应框架”。他们知道如何快速识别资源的新来源，如何拆解和重建他们的生活结构。 核心主题的升华： 《迷失的航标》最终聚焦于“内在罗盘”的重塑。故事的高潮并非找到了一座新的、稳定的避风港，而是埃利亚斯领悟到，真正的“航标”并非外部的灯塔或古老的预言，而是个体内心对不确定性的容忍度和快速学习的能力。 那些固守在旧岛屿的人，最终被完全静止的海水和无法忍受的无聊所吞噬，他们的“稳定”变成了僵化和死亡。而埃利亚斯和他的同伴，虽然经历了不断的动荡和重新开始，却因为具备了“再启航”的勇气和技能，得以在广阔无垠的世界中持续发展。 本书以一种文学性的、富含象征意义的笔触，探讨了人类社会在面对结构性变革时，群体心理的惰性与个体超越的可能。它鼓励读者审视自己生活中的“中央灯塔”——那些我们深信不疑、却可能阻碍我们前进的旧有信念和舒适区——并思考：面对无法预测的未来，我们是否拥有足够的勇气，去拆解自己的船只，迎接下一场未知的风暴？这是一部关于放下已知、拥抱无限可能的深刻反思之作。

评分☆☆☆☆☆

令我印象深刻的是，这本书几乎没有提到任何具体的行业或技术，它的适用性极其广泛。无论是刚踏入社会的职场新人，还是在行业顶端摸爬滚打多年的资深人士，都能从中找到共鸣点。这种跨越年龄层和职业壁垒的能力，正是好故事的标志。它没有陷入谈论具体工具或管理理论的泥潭，而是聚焦于人类最基本的心态调整——如何应对“不确定性”。我曾在一次团队的瓶颈期，向同事们推荐这本书，效果出奇地好。因为它提供了一种共同的语言和框架来讨论那些原本令人尴尬或难以启齿的抗拒心理。我们不再是争论具体的执行方案，而是讨论我们更像故事中的哪一个角色，这种非对抗性的交流，极大地缓解了团队内部的紧张气氛，反而促进了对新路径的探索。这本书的力量，就在于它的简单和普适性，它将复杂的生存智慧，提炼成了一个可以轻松复述和引用的寓言。

评分☆☆☆☆☆

这本书的封面设计简洁有力，那种直观的冲击感在书架上很容易抓住眼球。我拿起它的时候，心里其实是带着一点点怀疑的，毕竟市面上关于“改变”和“成功学”的书籍浩如烟海，很多都不过是陈词滥调的堆砌。然而，这本书的叙事方式却让人耳目一新。它没有采用那种严肃的说教口吻，而是通过一个非常童话化的寓言故事展开，这使得即便是面对那些最让人头疼的职业困境或是生活中的重大转折，读者也能保持一种相对轻松的心态去接纳其中的信息。我特别欣赏作者如何将复杂的人性反应——比如对变化的恐惧、固守旧有的舒适区的那种惰性，描绘得如此栩栩如生。那些角色，尽管是拟人化的老鼠和侏儒，却仿佛就是我们身边那些最熟悉的同事、朋友，甚至就是镜子里的自己。这种代入感极强，让你在捧腹之余，会忍不住反思自己现在正处于哪个阶段，面对“奶酪消失”的现实时，自己究竟会如何反应。它成功地将一个宏大的主题，解构成了人人都能理解和感同身受的日常片段。

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这本书的哲学深度隐藏得非常巧妙。它表面上讲的是找食物的故事，实际上是对人类抗拒改变的根源进行了一次深刻的剖析。我曾经很长一段时间，都认为自己是“理性”的，不会被情绪主导，但读完这本书，我不得不承认，我们大多数时候的行为，是被深植于潜意识中的对“损失”的恐惧所驱动的。故事中的角色们，对于即将失去的东西的眷恋，远超他们对于可能获得的新事物的好奇心。作者似乎在温柔地提醒我们：你之所以停滞不前，不是因为你能力不够，而是因为你把“舒适”当成了人生的终极目标。这种对心理障碍的精准定位，让这本书超越了单纯的励志范畴，具备了一种近乎心理分析的洞察力。它不指责你，只是为你展示了你抗拒改变时的内心剧本，让你自己决定是否要按下“重写”键。

评分☆☆☆☆☆

从结构上看，这本书的叙事技巧堪称教科书级别。它巧妙地运用了对比和呼应的手法。想象一下，两个截然不同的群体，面对同一种危机，他们的反应和最终的命运形成了鲜明的对比。这种强烈的对比，使得“选择”的重要性被无限放大了。我尤其喜欢其中关于“预见性”的讨论，虽然故事很简单，但它迫使你停下来思考：你现在所依赖的“奶酪”，还能维持多久？这种前瞻性的视角，远比事后诸葛亮来得珍贵。它不只是告诉你“要改变”，更是在告诉你“如何提前嗅到变化的气息”。这种内嵌在故事逻辑中的警示作用，比任何大段的论述都要来得深刻和持久。我甚至在读完之后，习惯性地会去审视我日常工作流程中那些看似最稳定、最无可替代的部分，问自己：如果它明天消失了，我的替代方案是什么？这种习惯的养成，才是这本书真正的价值所在。

评分☆☆☆☆☆

读完初稿，我最大的感受是其语言的精炼和节奏的把控。这本书的篇幅并不算长，但每一个段落的推进都像是经过精确计算的，绝无半点拖沓。它没有冗长的人生哲学探讨，而是直接将核心观点抛出来，用行动来佐证理论。这对于我这种时间紧张的现代人来说，简直是福音。我发现自己可以在通勤的地铁上，一口气读完大半，而且合上书本时，脑海里残留的不是一堆需要消化的知识点，而是一个清晰的行动指南。尤其是在描述角色们如何从最初的否认和愤怒，逐步走向探索和适应的过程中，作者对心理转变的把握极为精准。他们犯的错误、产生的犹豫，都真实得像是我们自己经历过的挣扎。这种“带着缺陷去前进”的描绘，比那些动辄要求读者完美转变的说教书要人性化得多，也更具实践指导意义，因为它承认了人在面对未知时必然产生的脆弱性。

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檫，很小的一本，书排版也不好

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7、在我发现奶酪之前，想象我正在享受奶酪，这会帮我找到新的奶酪。

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买来送给弟弟~认真学英语喽~

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Who moved my cheese?

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很好，很不错，书很好

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买的太不值了，本以为是一本多厚的书，结果薄，纸张还不太好，后悔死了

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非常好用、非常好、非常好用

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虽然做好了思想准备，之前有评价说书很薄，很小，可还是挺出乎意外~！不过很喜欢。

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听说是本好书，现在正在看啊