具體描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用戶評價
##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
評分##每一個時代的人們使用注意力的方式，都是主導這個時代的媒體技術決定的。幾乎每次都是人在適應技術，而不是技術適應人。
評分具體來說，可以當作一本時間軸+科技作用於廣告人腦思維的腦圖結構書。
評分##大傢都在爭奪注意力，這是搶大傢時間的戰場。廣告的誕生，媒體的話語權，觀眾的反擊（遙控器）。微博博客搜索引擎都是為瞭你看廣告，新自媒體時代你就是注意力商人，可以發文章可以發自拍。
評分##瞭解曆史，更加讓我思考一些事情
評分##每一個時代的人們使用注意力的方式，都是主導這個時代的媒體技術決定的。幾乎每次都是人在適應技術，而不是技術適應人。
評分具體來說，可以當作一本時間軸+科技作用於廣告人腦思維的腦圖結構書。
評分##2022年第5本。
評分##看瞭前麵幾章和後麵幾章，和Dan Schiller比略淺
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