具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##3.5吧，tim wu的这本书跟之前的master switch风格一直，从传播技术的演进换了个角度来讲怎么gain attention and sell it。但是似乎他自己也没有理的很顺。感觉有一团浆糊，更像是流水账。思考和有意义的发问少了一些。
评分##I think there are several problems this book is trying to address. How should we exercise our attention, in what circumstances our attention should be allowed to be monetized, and how should our attention be monetized. The author seems to be jumping among these questions, cherry picking one of them to answer from chapter to chapter.
评分##Ad means everything?
评分##从别的书/文章看到过类似内容，未看到新意与洞见。
评分##3.5吧，tim wu的这本书跟之前的master switch风格一直，从传播技术的演进换了个角度来讲怎么gain attention and sell it。但是似乎他自己也没有理的很顺。感觉有一团浆糊，更像是流水账。思考和有意义的发问少了一些。
评分##大家都在争夺注意力，这是抢大家时间的战场。广告的诞生，媒体的话语权，观众的反击（遥控器）。微博博客搜索引擎都是为了你看广告，新自媒体时代你就是注意力商人，可以发文章可以发自拍。
评分##了解历史，更加让我思考一些事情
评分##从兜售万能蛇油的早期把戏，到统治家庭闲暇时间的广播，再到铺天盖地都是广告的电视，又到互联网、社交网络崛起无边际地打探私人隐私，人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近，理解上略有隔膜。
评分##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
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