具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##Ad means everything?
评分##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
评分##I think there are several problems this book is trying to address. How should we exercise our attention, in what circumstances our attention should be allowed to be monetized, and how should our attention be monetized. The author seems to be jumping among these questions, cherry picking one of them to answer from chapter to chapter.
评分##弃 - 属于一篇大西洋月刊就能说清也很有意思的thesis 但是弄了个book deal 所以必须扩成一本书于是过于冗长。作者对科技立法时事总有解读，fo个twitter 还是蛮好的。
评分##你任何时候都在花费注意力，不用在这里就用在那里，随时产生随时花掉，既不能关闭也不能攒起来；人的大脑非常善于忽略信息，越常见的，越容易忽略 | 媚俗是争夺注意力的起点 | 必须不断地推陈出新，加大剂量给读者新的刺激 | 去中心、无组织的东西好是好，就是不赚钱
评分##蛮会总结的 不愧是教授
评分##一部完整的注意力销售史，不管你愿不愿意，你的注意力始终都在被消费。阅读这本书后，不仅要懂得注意力买卖这件事，更要懂得如何掌控自己的注意力。
评分##很好看
评分##蛮会总结的 不愧是教授
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