具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##蛮会总结的 不愧是教授
评分##With good intention and careful calculation, comes the right attention leading up to a brighter direction.
评分具体来说，可以当作一本时间轴+科技作用于广告人脑思维的脑图结构书。
评分##“如果有一个商品或者服务是免费的，那你就是那个商品”。audible听完，喜欢作者的思路、组织、语言。
评分##从别的书/文章看到过类似内容，未看到新意与洞见。
评分##吴修明，万维钢推荐，《注意力商人》。
评分##从兜售万能蛇油的早期把戏，到统治家庭闲暇时间的广播，再到铺天盖地都是广告的电视，又到互联网、社交网络崛起无边际地打探私人隐私，人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近，理解上略有隔膜。
评分##“如果有一个商品或者服务是免费的，那你就是那个商品”。audible听完，喜欢作者的思路、组织、语言。
评分##你任何时候都在花费注意力，不用在这里就用在那里，随时产生随时花掉，既不能关闭也不能攒起来；人的大脑非常善于忽略信息，越常见的，越容易忽略 | 媚俗是争夺注意力的起点 | 必须不断地推陈出新，加大剂量给读者新的刺激 | 去中心、无组织的东西好是好，就是不赚钱
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