具体描述
One of the Best Books of the Year
The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail (Toronto)
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term "net neutrality”—a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time.
Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention.
This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. Wu’s narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium—from radio to television to Internet companies such as Google and Facebook—has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of “attention merchants” has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. Full of lively, unexpected storytelling and piercing insight, The Attention Merchants lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value
用户评价
##弃 - 属于一篇大西洋月刊就能说清也很有意思的thesis 但是弄了个book deal 所以必须扩成一本书于是过于冗长。作者对科技立法时事总有解读，fo个twitter 还是蛮好的。
评分##“如果有一个商品或者服务是免费的，那你就是那个商品”。audible听完，喜欢作者的思路、组织、语言。
评分具体来说，可以当作一本时间轴+科技作用于广告人脑思维的脑图结构书。
评分##弃 - 属于一篇大西洋月刊就能说清也很有意思的thesis 但是弄了个book deal 所以必须扩成一本书于是过于冗长。作者对科技立法时事总有解读，fo个twitter 还是蛮好的。
评分具体来说，可以当作一本时间轴+科技作用于广告人脑思维的脑图结构书。
评分##看了前面几章和后面几章，和Dan Schiller比略浅
评分##吴修明，万维钢推荐，《注意力商人》。
评分##从兜售万能蛇油的早期把戏，到统治家庭闲暇时间的广播，再到铺天盖地都是广告的电视，又到互联网、社交网络崛起无边际地打探私人隐私，人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近，理解上略有隔膜。
评分##从兜售万能蛇油的早期把戏，到统治家庭闲暇时间的广播，再到铺天盖地都是广告的电视，又到互联网、社交网络崛起无边际地打探私人隐私，人们的注意力被廉价收集再高价倒手。从这个角度反映了美国人民的广告热情是由来已久的文化传统。与实际生活较为贴近，理解上略有隔膜。
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