發表於2025-05-01
[美]喬治·路易斯
美國廣告首席創意指導;20世紀60年代美國創意革命領導人物;
美國藝術指導名人堂、創意名人堂和齣版物設計師協會成員;剋裏奧國際廣告奬終身成就奬、美國專業設計協會終身成就奬得主;《廣告時代》評選的“廣告界十大新聞人物”之一;美劇《廣告狂人》男主角唐·德雷柏的原型人物。著有《蔚藍詭計》《喬治·路易斯的大創意》等創意經典作品。
譯者
老金
本名金鵬遠。
知名成功廣告傳播商人,環時互動創始人 。
社交網絡傳播的思考者和實踐者。
創意服務京東、杜蕾斯、麥當勞、奔馳、味全、五芳齋等品牌。
'DAMN GOOD ADVICE (for people with talent!)' is a look into the mind of one of America's most legendary creative thinkers, George Lois. Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of 'Master Communicator' George Lois, the original "Mad Man" of Madison Avenue. Written and compiled by the man 'The Wall Street Journal'called "prodigy, enfant terrible, founder of agencies, creator of legends" each step is borne from a passion to succeed and a disdain for the status quo. Organised into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it's communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity. Poignant, punchy and to-the-point, 'DAMN GOOD ADVICE (For People With Talent!)', is a must have for anyone on a quest for success.
Damn Good Advice 下載 mobi pdf epub txt 電子書 格式 2025
Damn Good Advice 下載 mobi epub pdf 電子書##看過《廣告狂人》第一季,瘋狂喜歡那個在辦公桌前叼著煙,靈光一閃想齣一個點子,把對麵煙草企業說得服服帖帖的唐·德雷柏,“It's Toasted”,是啊,真是”DAMN GOOD ADVICE“。這本書的作者就是唐·德雷柏角色原型喬治·路易斯,從文風就看齣來是個跟唐·德雷柏一樣精力旺盛...
評分##dont laugh at mad men! the author says he is more good-looking than don. i "pu" at that time. more practical and interesting.
評分 評分 評分##【豆瓣鑒書團】《好忠告》讀後感 --創意真正的靈魂,是為真正的“好”而戰,永遠反對騙局……然後創造標杆。 也不是我非要劇透。作者開宗明義,世界上隻有4種人,聰明並且勤奮,聰明但懶,傻也懶,傻但勤奮;作者指齣,如果你是1或2,那麼你將受益良多,如果是3或4,何必再看這...
評分##淺顯易懂。要悟完其中道理,還需待日。
評分##首先感謝豆瓣鑒書團、看到簡介後特彆想讀這本、所以很榮幸被抽中!《好忠告》這書的紙張看起來很舒服。 未讀此書之前我對喬治·路易斯先生並不瞭解、可是看完後真的覺得他是天生的創意鬼纔。(從書中第98條看齣)每天隻睡3個小時,真的服!他對他的行業強烈熱愛,為此付齣的所...
Damn Good Advice mobi epub pdf txt 電子書 格式下載 2025