具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分##Nike的创始人骨子里也是个好marketer,虽然他在书里拿没有任何理论支撑的广告营销开玩笑……书本身写的很诚恳，很真实，没有那种成功人士的傻逼劲儿
评分##写得太感人了，一点架子也没有，发自内心，最后我看哭了
评分耐克创始人回忆录，一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年，与鬼冢虎的恩恩怨怨，与银行的博弈现金流的枯竭，甚至遇到政治阻力，精彩纷呈。1962年，奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜，后来科比和老虎都成为耐克最具影响力的代言人，冥冥之中有天意
评分##创业的部分就是另一本“创业维艰”。Phil Knight 在书里经常用到”He is my people”这句话，也就是他所说的有共同理想并愿意为之努力的“Shoe Dog”，到后半段觉得商业眼光判断很重要，识人更重要。被 Phil 四处差遣灭火和发展新业务的 Johnson，坐着轮椅照样搞定展销会的 Woodell，Nike 的成功的重要原因之一在于集结了这一群 Shoe Dog. 最后 Phil 说，他发现年轻人对时局很悲观，他承认大时代和运气很重要，非常重要。可是怎么也比二战后更好，机会更多，还是一句老话：越努力越幸运。
评分##写得太感人了，一点架子也没有，发自内心，最后我看哭了
评分##“Because I honestly wished I could do it all over again.”
评分##“Because I honestly wished I could do it all over again.”
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
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