具体描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用户评价
##印象最深的还是 1971-1975的部分，一直有那么多让人为它的命悬一线而屏息凝神的时刻。很多让我想起我们当时在领导力计划时看John Adams的感受——那些后来看起来意义重大的历程，其实哪里有那么多肃穆齐整的时刻，都是踉踉跄跄、跌跌撞撞，在各种混乱与捉襟见肘中筹措应对（scramble），拖着腿走、滚、爬、往前行，然而就这样坚持下来。
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
评分##酣畅淋漓！不只是鞋，更是奋力拼搏、永不止步的精神——这种mission driven的文化，把团队每个人的才华和个性发挥到极致的用人智慧，一次次危机中的坚守和突破——作为一个几十年后听故事的人，数次热泪盈眶，激动不已。"...not to settle for a job or a profession or even a career. Seek a calling... If you're following your calling, the fatigue will be easier to bear, the disappointments will be fuel, the highs will be like nothing you've ever felt."
评分##This book has everything! This book is everything! Gosh, I laughed and cried.
评分##很庆幸在人生的这个阶段读到这本书。Phil常常提到来自童年时期以的insecurity, 以至于一次退休了的Phil和妻子在街上遇到了比尔盖茨和巴菲特，假装拉家常的时候心里还在想着自己的身家跟这两位比低了好多倍，心里有点被intimidated到。同样insecure的我读到这里会心一笑，紧接着又是一声叹息：“诶原来这缺乏安全感的毛病真是要伴随终身了啊！”但愿我能像Phill一样，借着这因为缺乏安全感而永远unsettling的心，一直追随所谓的calling。Don't stop.
评分##上班路上听到Phil Knight说二儿子出生，自己第一反应是有了a pair of sons的时候直接笑出声来，真真是shoe dog.
评分##The cowards never started and the weak died along the way. Best memoir I've ever read by a businessman. Just unlike so many memoirs, it's focus on the beginning years of Nike, from 1962 to 1980, and have never weighted in the success of the company in the coming years. A must read book.
评分耐克创始人回忆录，一群shoe dogs的坚持成就了今日的耐克。耐克前18年是跌宕起伏的18年，与鬼冢虎的恩恩怨怨，与银行的博弈现金流的枯竭，甚至遇到政治阻力，精彩纷呈。1962年，奈特先生去日本Kobe(神户)与鬼冢株式会社谈判代理Tiger牌运动鞋事宜，后来科比和老虎都成为耐克最具影响力的代言人，冥冥之中有天意
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