具體描述
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path, to start his own business—a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream—along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything.
用戶評價
##Nike的創始人骨子裏也是個好marketer,雖然他在書裏拿沒有任何理論支撐的廣告營銷開玩笑……書本身寫的很誠懇，很真實，沒有那種成功人士的傻逼勁兒
評分##看標題就覺得很美式 如果是中國的企業自傳 那標題都很 …… 什麼 九死一生 九敗一勝 從絕望中尋找希望 = =
評分##It's such a riveting read. After all the drama, Buck has shown what a true businessman should be - humble, genuine, enduring and tenacious. "You measure yourself by the people who measure themselves by you." It made me laugh, it made me cry and it made me realize that no matter what happens in life, they all shall pass.
評分##創業的部分就是另一本“創業維艱”。Phil Knight 在書裏經常用到”He is my people”這句話，也就是他所說的有共同理想並願意為之努力的“Shoe Dog”，到後半段覺得商業眼光判斷很重要，識人更重要。被 Phil 四處差遣滅火和發展新業務的 Johnson，坐著輪椅照樣搞定展銷會的 Woodell，Nike 的成功的重要原因之一在於集結瞭這一群 Shoe Dog. 最後 Phil 說，他發現年輕人對時局很悲觀，他承認大時代和運氣很重要，非常重要。可是怎麼也比二戰後更好，機會更多，還是一句老話：越努力越幸運。
評分##This book has everything! This book is everything! Gosh, I laughed and cried.
評分##創業的部分就是另一本“創業維艱”。Phil Knight 在書裏經常用到”He is my people”這句話，也就是他所說的有共同理想並願意為之努力的“Shoe Dog”，到後半段覺得商業眼光判斷很重要，識人更重要。被 Phil 四處差遣滅火和發展新業務的 Johnson，坐著輪椅照樣搞定展銷會的 Woodell，Nike 的成功的重要原因之一在於集結瞭這一群 Shoe Dog. 最後 Phil 說，他發現年輕人對時局很悲觀，他承認大時代和運氣很重要，非常重要。可是怎麼也比二戰後更好，機會更多，還是一句老話：越努力越幸運。
評分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
評分##its like reading a novel, but in a very genuine way, it makes me laugh and makes me cry.
評分##有趣且誠實：Luck plays a big role. Hard work is critical, a good team is essential, brains and determination ave invaluable, but luck may decide the outcome. 不知道我是不是唯一一個關注Fujimoto, Phil從Onitsuka收買的間諜, 在東窗事發後下場如何的人...
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