Who are these companies, and why write about them?
2. Amazon
How Amazon became the most disruptive firm in the largest company
3. Apple
Tech goes luxury
4. Facebook
Love is key to longevity - and great advertising
5. Google
Our modern-day god
6. Lie to Me
The Four and funny business
7. Business and the Body
All businesses appeal to one of three organs
8. The T Algorithm
What it takes to get to a trillion
9. The Fifth Horseman
Who will be next?
10. The Four and You
Follow your talent, not your passion
11. Yes, and Now What?
Where are the Four taking us?
· · · · · · (收起)
具体描述
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
用户评价
##Interesting points. 作者对奢侈品，媒体是比较本行的，所以对amazon，apple点评最精彩，fb也有些亮点，google就不大行但是那段试图改组times集团的故事很有趣
评分##Some obsolete conservative tech amateur tempting to explain FAAG, a great reading for sarcastic hillbillies. A book full of tabloid gossips and bad jokes. Missed most, if not all core business strategy to these companies. What a waste of time!
评分##有几个车库少年在变成互联网巨头后，还能保持单纯的初心？估计这是不可能的吧！互联网创业怎么看都不是美丽的童话，不管你是跨领域制霸的成功者，还是没活过襁褓期的小虾米。
评分##口水书，不值得一看。没深度
评分##CH10
评分##Scott is sharp
评分##I especially like the chapter giving advice to young people. The AI chapter could have better arguments but it hits the point.
评分##Some obsolete conservative tech amateur tempting to explain FAAG, a great reading for sarcastic hillbillies. A book full of tabloid gossips and bad jokes. Missed most, if not all core business strategy to these companies. What a waste of time!
评分##四大巨头的成功，很大是归功于把握了某种人性的弱点……人性有很多弱点，这么说我们是不是还有机会♪( ´θ｀)ノ
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