Who are these companies, and why write about them?
2. Amazon
How Amazon became the most disruptive firm in the largest company
3. Apple
Tech goes luxury
4. Facebook
Love is key to longevity - and great advertising
5. Google
Our modern-day god
6. Lie to Me
The Four and funny business
7. Business and the Body
All businesses appeal to one of three organs
8. The T Algorithm
What it takes to get to a trillion
9. The Fifth Horseman
Who will be next?
10. The Four and You
Follow your talent, not your passion
11. Yes, and Now What?
Where are the Four taking us?
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具體描述
NEW YORK TIMES BESTSELLER
USA TODAY BESTSELLER
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.
Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them?
In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.
Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
用戶評價
##購買鏈接：https://item.taobao.com/item.htm?spm=a1z38n.10677092.0.0.545b1debMUJ6Io&id=571543579370
評分##Some obsolete conservative tech amateur tempting to explain FAAG, a great reading for sarcastic hillbillies. A book full of tabloid gossips and bad jokes. Missed most, if not all core business strategy to these companies. What a waste of time!
評分##Scott is sharp
評分##作者就是個pessimistic and cynical guy啊
評分##不明白這本書為什麼評分不低，在我看來，就是把人的本能強行揉到四大互聯網公司成功的基石裏。再加上作者時不時的罵一下粗口……
評分##blinkist
評分##終於看完瞭…作者也太愛玩梗瞭 時不時來點比喻看著有點暈
評分##人們其實還挺願意排四大排名的。四大科技公司，其實排名並不固定。作者選的，是AAAF，Amazon，Apple，Google（其母公司為Alphabet）和Facebook. 作者分彆介紹瞭四大的核心優勢，總結瞭他們在競爭中勝齣的8大共同優勢。分析瞭一下下一個可能加入四大陣營的公司的缺陷（或者說機會）。難能可貴的，還給職場中人一些建議，如何適應大公司主導下的經濟環境中生存，成長，成功。
評分##對Apple, Facebook和Google的解讀特彆有創造力和啓發性：god, love&knowldge 作為人類永恒的追求反映在這些巨頭的基因中。
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