具体描述
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
用户评价
##闪电式扩张是反传统商业模式思维的，行的是兵贵神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高频融资高频烧钱来抢占市场培养用户粘性。国内拥有密集人口，和配套平台资源，产品迭代速度，是除了硅谷以外更适合这种战略的环境。因此不难理解现在常见的风口投资现象。
评分##good
评分##只是总结了已经发生的事情
评分##b school in a nutshell 看完终于懂得我们vp在讲什么了
评分##在赢者通吃的市场里要牺牲效率换速度，因为扩张太慢被挤出市场的大于快速扩张break things & let fire burn的风险——这便是大众语境中“烧钱”背后的逻辑，但前提是这个市场一定要是赢者通吃的，感觉很多疯狂补贴获客的企业其实是在一个离散市场里，所以补贴了一顿之后就跪了。
评分##闪电式扩张是反传统商业模式思维的，行的是兵贵神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高频融资高频烧钱来抢占市场培养用户粘性。国内拥有密集人口，和配套平台资源，产品迭代速度，是除了硅谷以外更适合这种战略的环境。因此不难理解现在常见的风口投资现象。
评分##创业有效案例和总结，干货。退而求其次 用于找工作
评分##对目前0→1→100的phase很有借鉴意义
评分##对目前0→1→100的phase很有借鉴意义
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