具体描述
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
用户评价
##其实说的吧 只要留心都是可以想见的
评分##闪电式扩张是反传统商业模式思维的，行的是兵贵神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高频融资高频烧钱来抢占市场培养用户粘性。国内拥有密集人口，和配套平台资源，产品迭代速度，是除了硅谷以外更适合这种战略的环境。因此不难理解现在常见的风口投资现象。
评分##陈述现象
评分Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我创业时候的话来说，就是快糙猛。很多人以为创业是一件浪漫的事情，是一件需要深思熟虑的事情，实际上，创业就是生死时速，就是need for speed，非常残酷，粗糙，快速，然而猛烈。 不过这本书也应该引发很多思考，比如说： Blitz Scaling 是否会让创始人和公司一起超过自己成长速度的极限？ Blitz Scaling是否是互联网泡沫到达顶点的体现之一？ Uber，滴滴，Mobike/OFO这样的企业真的具备First Scaler Advantage和真正的竞争壁垒吗？
评分##创业有效案例和总结，干货。退而求其次 用于找工作
评分Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我创业时候的话来说，就是快糙猛。很多人以为创业是一件浪漫的事情，是一件需要深思熟虑的事情，实际上，创业就是生死时速，就是need for speed，非常残酷，粗糙，快速，然而猛烈。 不过这本书也应该引发很多思考，比如说： Blitz Scaling 是否会让创始人和公司一起超过自己成长速度的极限？ Blitz Scaling是否是互联网泡沫到达顶点的体现之一？ Uber，滴滴，Mobike/OFO这样的企业真的具备First Scaler Advantage和真正的竞争壁垒吗？
评分##闪电式扩张是反传统商业模式思维的，行的是兵贵神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高频融资高频烧钱来抢占市场培养用户粘性。国内拥有密集人口，和配套平台资源，产品迭代速度，是除了硅谷以外更适合这种战略的环境。因此不难理解现在常见的风口投资现象。
评分##创业有效案例和总结，干货。退而求其次 用于找工作
评分##b school in a nutshell 看完终于懂得我们vp在讲什么了
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