具體描述
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
用戶評價
##b school in a nutshell 看完終於懂得我們vp在講什麼瞭
評分##四星。全書主旨兩張就能講完，但是加瞭很多故事硬湊成瞭一本書。至少不是把一個概念翻來覆去反復講，已經比很多商業書要好瞭，而且畢竟概念還是挺中肯的。四星吧。
評分##good
評分##閃電式擴張是反傳統商業模式思維的，行的是兵貴神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口，和配套平颱資源，産品迭代速度，是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
評分##說的都不錯，但是太多老生常談
評分##對目前0→1→100的phase很有藉鑒意義
評分##陳述現象
評分##b school in a nutshell 看完終於懂得我們vp在講什麼瞭
評分##在贏者通吃的市場裏要犧牲效率換速度，因為擴張太慢被擠齣市場的大於快速擴張break things & let fire burn的風險——這便是大眾語境中“燒錢”背後的邏輯，但前提是這個市場一定要是贏者通吃的，感覺很多瘋狂補貼獲客的企業其實是在一個離散市場裏，所以補貼瞭一頓之後就跪瞭。
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