具體描述
Foreword by Bill Gates
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies.
What entrepreneur or founder doesn’t aspire to build the next Amazon, Facebook, or Airbnb? Yet those who actually manage to do so are exceedingly rare. So what separates the startups that get disrupted and disappear from the ones who grow to become global giants?
The secret is blitzscaling: a set of techniques for scaling up at a dizzying pace that blows competitors out of the water. The objective of Blitzscaling is not to go from zero to one, but from one to one billion –as quickly as possible.
When growing at a breakneck pace, getting to next level requires very different strategies from those that got you to where you are today. In a book inspired by their popular class at Stanford Business School, Hoffman and Yeh reveal how to navigate the necessary shifts and weather the unique challenges that arise at each stage of a company’s life cycle, such as: how to design business models for igniting and sustaining relentless growth; strategies for hiring and managing; how the role of the founder and company culture must evolve as the business matures, and more.
Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
用戶評價
##閃電式擴張是反傳統商業模式思維的，行的是兵貴神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口，和配套平颱資源，産品迭代速度，是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
評分##閃電式擴張是反傳統商業模式思維的，行的是兵貴神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口，和配套平颱資源，産品迭代速度，是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
評分##其實說的吧 隻要留心都是可以想見的
評分##@hk startup
評分##是最近幾年比較classic的觀點
評分Blitzscaling is prioritizing speed over efficiency in the face of uncertainty. 用我創業時候的話來說，就是快糙猛。很多人以為創業是一件浪漫的事情，是一件需要深思熟慮的事情，實際上，創業就是生死時速，就是need for speed，非常殘酷，粗糙，快速，然而猛烈。 不過這本書也應該引發很多思考，比如說： Blitz Scaling 是否會讓創始人和公司一起超過自己成長速度的極限？ Blitz Scaling是否是互聯網泡沫到達頂點的體現之一？ Uber，滴滴，Mobike/OFO這樣的企業真的具備First Scaler Advantage和真正的競爭壁壘嗎？
評分##說的都不錯，但是太多老生常談
評分##是最近幾年比較classic的觀點
評分##閃電式擴張是反傳統商業模式思維的，行的是兵貴神速，追求速度而非效率，用貌似笨拙而破釜沉舟的方式高頻融資高頻燒錢來搶占市場培養用戶粘性。國內擁有密集人口，和配套平颱資源，産品迭代速度，是除瞭矽榖以外更適閤這種戰略的環境。因此不難理解現在常見的風口投資現象。
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