This is the first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, "101 Design Methods" approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
##有一些方法過於理想化/理論瞭,不過整體來說還是很不錯
評分##有一些方法過於理想化/理論瞭,不過整體來說還是很不錯
評分##非常好的工具書,哪怕做管理谘詢項目或者數字化實施項目,也都能用上
評分##有一些方法過於理想化/理論瞭,不過整體來說還是很不錯
評分##nuclear arsenals for UX design
評分##設計思考的工具箱,它可以幫你成為工匠,但如何選取最好的工具應用起來,無疑是一門藝術。有興趣可以閱讀我的書評。
評分##有一些方法過於理想化/理論瞭,不過整體來說還是很不錯
評分##非常好的工具書,哪怕做管理谘詢項目或者數字化實施項目,也都能用上
評分##這是我們research那門課的教材,小組長很給力,書中羅列的方法並沒有都看一遍,不過需要的時候可以迴頭查找,很不錯的書,上完這門課覺得以前的調研都是糊弄小孩子玩的吧。。。
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