具体描述
You can follow the beaten path and call yourself an entrepreneur or you can blaze your own trail and really be one.
When Derek Sivers started CD Baby, he wasn’t planning on building a major business. He was a successful independent musician who just wanted to sell his CDs online. When no one would help him do it, he set out on his own and built an online store from scratch.
He started in 1998 by helping his friends sell their CDs. In 2000, he hired his first employee. Eight years later, he sold CD Baby for $22 million.
Sivers didn’t need a business plan, and neither do you. You don’t need to think big; in fact, it’s better if you don’t. Start with what you have, care about your customers more than yourself, and run your business like you don’t need the money.
用户评价
##很想有遇见这样小而美的公司
评分##起因是作者在《巨人的工具》中的访谈让人眼前一亮。不过可能是这几年我接触的类似思想比较多，觉得作者这本书讲的普普通通。
评分##When you make it a dream come true for yourself, it’ll be a dream come true for someone else, too. 听音乐家谈商业就很有意思！Just play! & be happy! Derek的风格和处事态度 是我欣赏的企业家精神了。小而美而自在而开心。
评分##Are they happy ？Are you happy ？Are you profitable? Isn’t that enough?
评分##起因是作者在《巨人的工具》中的访谈让人眼前一亮。不过可能是这几年我接触的类似思想比较多，觉得作者这本书讲的普普通通。
评分##序言不假，确实compact到一个小时能读完，跟我个人想了很久的philosophy契合。这种坚持不最大要做小的理念本身是为了让个人更自由，但投放到千万小淘宝店卖家跟文艺糕点、奶茶店的创业点子上，会感叹还是个人意识跟行业局限。见过很多秀气小众的淘宝店，一个人经营，一圈忠实顾客线下能成朋友的关系，但更多的是被利益驱动的焦头烂额，真正能抵达目标的只是少数。 You can’t please everyone, so proudly exclude people. 大部分人赚钱都是基于帮助他人，可我们习惯付费就抵消了对方的付出，因此很难维持那种感恩跟成就感，赚钱花钱都痛苦，其实偶尔换个视角看看挺好的。
评分##Stoic and narcissistic, a bad manager but a great entrepreneur. Stick to your value that could drive you far.
评分##when growing (not starting, start is still the hardest part) businesses 1/ product/technology: create utopian experience for customers 2/ focus on the existing customers so that to generate word-of-mouth effect /3 delegate and sell if you you want to sell and if that is good for the business/customers
评分##To be happy. 南京到广州的飞机上读完
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