具体描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用户评价
##开头的引言完美概括了亚马逊以及贝索斯的矛盾：我一直觉得很奇怪，我们日常赞美的人的特质--善良，慷慨，开放，诚实，理解以及共情--都和人类系统的失败相关联。而那些我们讨厌的特质--严厉，贪婪，占有欲，卑鄙，自大以及自我为中心--都和成功紧密相关。但往往，人们在赞美第一种特质的同时，却欣赏第二种特质产生的结果。
评分##The founding history of Amazon is in the first half book, and the milestones and timelines are clear and perceivable from outsiders.Firestone, Amazon go and Alexa, blue origin and the latest challenge COVID-19 protest, the latter half is about bezoar himself. Just love the book, and how it depicted the story from solely third party angle.
评分##很難再用這樣的文字來駕馭這麼一個複雜體了
评分##Second greatest entrepreneur of our generation.
评分##已读中文版
评分##描述2012年后亚马逊的一些大事：Alexa, Amazon Go, India, HQ2, 离婚… Bezos和S Team的的成功品质： 成功的欲望，工作狂，严厉甚至对人苛刻的没有同理心。
评分##亚马逊的快速发展和其在很多方面成为一个不受欢迎的工作场所并不冲突。我更喜欢这本书关于贝佐斯厌恶工会，拒绝给与员工巨大的薪酬回报，避免稳步增加股权激励，收购WaPo后冻结养老金计划，削减长期员工的退休福利，艰难的劳工谈判这些记录。当旧法律不再适用于科技巨头，监管的连续性无法对创新的实验性迅速响应，亚马逊和贝佐斯建立的个人王国捆绑世界政治经济不可避免。
评分##Very well written and a good read.
评分前大半部写得很详实，把亚麻的几个大成就梳理了一遍，从Alexa到Amazon Go，到AWS，到在印度的成就，亚麻真的是个神奇的不断创新的公司。后面开写Bezos的婚变以及对新冠的应对，感觉写得有些仓促了。R认为Brad Stone骨子里是反亚麻的，通过这本书迎合反垄断的叙事。另外这本书还是我司八卦大全，看得很爽，很多人看完了我就去phonetool一下看看他们的employment history哈哈！很多事我都只听说过大概，结果在这本书里知道了全貌，大大地满足了我的八卦欲望！比如Amazon Studio的丑闻，HQ2的前后，以及Amazon Mexico老大杀妻，真是比电影还精彩。
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