From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
##很難再用這樣的文字來駕馭這麼一個複雜體了
评分##精彩好看????
评分##亚马逊的快速发展和其在很多方面成为一个不受欢迎的工作场所并不冲突。我更喜欢这本书关于贝佐斯厌恶工会,拒绝给与员工巨大的薪酬回报,避免稳步增加股权激励,收购WaPo后冻结养老金计划,削减长期员工的退休福利,艰难的劳工谈判这些记录。当旧法律不再适用于科技巨头,监管的连续性无法对创新的实验性迅速响应,亚马逊和贝佐斯建立的个人王国捆绑世界政治经济不可避免。
评分##最大的感叹就是,贝索斯太舍得砸钱了。第一季everything store给我的感觉是亚麻在那么多错误中能成功全靠运气好,这一季给我的感觉是亚麻的成功正是因为这些不断试错的过程。产品方面,贝索斯的眼光是真的毒辣。后面几章有点弱。
评分##從書籍電商、AWS串流、再到生鮮零售及背後複雜的物流網絡,每個支線都是一個獨立的生意但又互相支撐加強組成一個非常具有韌性的組織,講企業架構與產品線的雙向成長寫的還是很引人入勝// 後面幾章著力於對亞馬遜商業模式的反思 - 我倒是覺得寫的太淺嘗輒止還不如另外開一本XD
评分##8/10. 没啥深度但是八卦多,好看。需要注意的是这本书其实是作者前一本书的The Everything Store的续作,叙事是从2010年左右开始的。
评分##很難再用這樣的文字來駕馭這麼一個複雜體了
评分##最大的感叹就是,贝索斯太舍得砸钱了。第一季everything store给我的感觉是亚麻在那么多错误中能成功全靠运气好,这一季给我的感觉是亚麻的成功正是因为这些不断试错的过程。产品方面,贝索斯的眼光是真的毒辣。后面几章有点弱。
评分##每章之间的关系比较松散,讲了亚马逊对新产品(如echo/Alexa)系统的创新,在一些国际市场的扩张故事如中国和印度市场的经验和墨西哥的大幅扩张,贝索斯自己对华盛顿邮报的投资等等。挖掘了一些有争议的话题 但是似乎没有得到亚马逊的支持所以话题只是抛了出来但没有亚马逊的解释
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