具体描述
From the bestselling author of The Everything Store, an unvarnished picture of Amazon’s unprecedented growth and its billionaire founder, Jeff Bezos, revealing the most important business story of our time.
Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon, an internet pioneer quietly changing the way we shop online, in his bestseller The Everything Store. But ever since, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.
In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. With unprecedented access to current and former executives, employees, regulators, and critics, Stone shows how seismic changes inside the company over the past decade led to dramatic innovations, as well as to missteps that turned public sentiment against its sharp-elbowed business practices and gameshow treatment of its search for a second headquarters.
Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids. As his empire expands, the book investigates how Bezos gradually pulled away from day-to-day activities at Amazon to focus on his many interests outside of it, announcing his momentous transition from CEO to executive chairman.
Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.
用户评价
##脑残粉。
评分##开头的引言完美概括了亚马逊以及贝索斯的矛盾：我一直觉得很奇怪，我们日常赞美的人的特质--善良，慷慨，开放，诚实，理解以及共情--都和人类系统的失败相关联。而那些我们讨厌的特质--严厉，贪婪，占有欲，卑鄙，自大以及自我为中心--都和成功紧密相关。但往往，人们在赞美第一种特质的同时，却欣赏第二种特质产生的结果。
评分##写的太琐碎了，各种大小事情写了一箩筐，反而分不清主次了。
评分##很難再用這樣的文字來駕馭這麼一個複雜體了
评分##The founding history of Amazon is in the first half book, and the milestones and timelines are clear and perceivable from outsiders.Firestone, Amazon go and Alexa, blue origin and the latest challenge COVID-19 protest, the latter half is about bezoar himself. Just love the book, and how it depicted the story from solely third party angle.
评分##脑残粉。
评分##The making of Amazon empire.
评分##最大的感叹就是，贝索斯太舍得砸钱了。第一季everything store给我的感觉是亚麻在那么多错误中能成功全靠运气好，这一季给我的感觉是亚麻的成功正是因为这些不断试错的过程。产品方面，贝索斯的眼光是真的毒辣。后面几章有点弱。
评分##两周读完，part 1像商业小说一样好看：做Echo时最欠缺的是数据入口，后边做Amazon Go接入人类行动数据抓取，阿里一直努力想做社交app来获取数据训练AI，Amazon从产品角度实现了把用户培养成AI的粮草。同样是海量产品要解决用户选择纠结，马云是用直播来替实现用户需要的推荐，Amazon是培养Alexa技术向实现；应对廉价、山寨用户下沉的Wish，展现了跟阿里应对拼多多完全不同的策略。logistics从两天到一天，在大陆败给阿里、京东，但却充分利用好敌人的优势，硬是在内部做成了阿里+京东+顺丰+美团+everything。佩服作者，把世界上业务最复杂的公司写的如此有清晰、有趣、耐读，读完重新认识了Amazon，也重新认识了阿里巴巴。innovator到底需要什么氛围，难说清呢。
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