發表於2024-12-25
Marketing Management
作者:Philip Kotler、Kevin Lane Keller
齣版社: Pearson Education Limited; Global ed (2015年4月26日)
平裝: 802頁
語種: 英語
商品尺寸: 27.5 x 21.5 x 2.6 cm
商品重量: 1.6 Kg
ASIN: 9781292092621
內容簡介
For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Also available with MyMarketingLab ? MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
【中商原版】營銷管理 英文原版 Marketing Management 新版 第15版 下載 mobi pdf epub txt 電子書 格式 2024
【中商原版】營銷管理 英文原版 Marketing Management 新版 第15版 下載 mobi epub pdf 電子書【中商原版】營銷管理 英文原版 Marketing Management 新版 第15版 mobi epub pdf txt 電子書 格式下載 2024