具體描述
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?
"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.
Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.
* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies
用戶評價
##先驅之作 雖然觀點簡單但考慮時代畢竟已經很不錯瞭 有些還挺有前瞻性…
評分computers in persuasive roles , as persuasive tools /media(simulation) , as social actors
評分##bjfogg的大作，跳進這個坑，總得讀讀挖坑人的書。
評分##bjfogg的大作，跳進這個坑，總得讀讀挖坑人的書。
評分##這是一本persuasive technology的奠基之作，讀完仿佛打通瞭任督二脈。 可以配閤tiny habits 、MAP behavior 、behavior grid書和論文一起讀~
評分##這是一本persuasive technology的奠基之作，讀完仿佛打通瞭任督二脈。 可以配閤tiny habits 、MAP behavior 、behavior grid書和論文一起讀~
評分##先驅之作 雖然觀點簡單但考慮時代畢竟已經很不錯瞭 有些還挺有前瞻性…
評分##先驅之作 雖然觀點簡單但考慮時代畢竟已經很不錯瞭 有些還挺有前瞻性…
評分##There's always a book making you wonder why you've missed it for so long.For a programmer,programming is just a tool,code itself is cold,it's the shining idea and consistent passion make it warm.Thus,always open to knowledge from other backgrounds like psychology,behavioral economics,education.etc,is really a necessity instead rather than a plus.
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