具体描述
In Jeff Bezos’s own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin.
In this collection of Jeff Bezos’s writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you’ll gain an insider’s view of the why and how of his success.
Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.
Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution:
The importance of a Day 1 mindset
Why “it’s all about the long term”
What it really means to be customer obsessed
How to start new businesses and create significant organic growth in an already successful company
Why culture is an imperative
How a willingness to fail is closely connected to innovation
What the Covid-19 pandemic has taught us
Each insight offers new ways of thinking through today’s challenges—and more importantly, tomorrow’s—and the never-ending urgency of striving ahead, never resting on one’s laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon’s products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time.
用户评价
##My book of the year. Full stop.
评分##看来收购Whole Foods和华盛顿邮报真的不是为了盈利。
评分##一开始Walter Isaacson的引言已经很好了，凝练地总结了Jeff Bezos的特点、生平、观点。Bezos看问题的角度其实并没有很特别，但他能用有条理的语言把观点讲出来，让别人执行下去，做了别人敢想不敢做的事。他的所想所做或多或少都跟长期主义有关系，不为短期利益伤害长期价值，主动为客户让利，从创业伊始就能想到、设立长期主义目标，并且坚持这么多年，很不容易。
评分##能一次性读shareholder letter还是挺不错的，能从重复中读出amazon的核心: focus on customer and long-term. 一些细节还算有意思: free cashflow vs. profit (2004); math vs. judgement (2005); company culture (2016); hiring practice (2017)
评分##作为一本文集在内容上实在是有点水。开头是一篇艾萨克森给写的小传（艾萨克森表示自己之前作传的主人公都是达芬奇爱因斯坦和乔布斯，愿意给贝佐斯写是因为觉得他是当代最伟大的企业家），前半部分是历年股东信，从 97 年上市到 21 年退休，从一百多人的小公司到几十万人的巨头，服务的顾客越来越多，提供的业务越来越多，创新业务的持续尝试，对大企业应当承担的社会责任的及时关注，一步步走来有迹可循，都是站在当期视角的总结和展望，绝无马后炮的分析。印象最深的是 2000 年互联网泡沫时股价跌去百分之八九十时冷静分析模式没问题，指标很健康，资金很充足，公司完全在朝对的方向发展，以此坚定判断继续按部就班往下做，迟早会回来的（虽然并不是目的）。四颗星都给股东信合集，后半部分的公开演讲稿可看可不看，基本都是重复的内容
评分##挺有意思的，让我理解了Blue Origin名字的意涵，重新审视我对太空探索/移民的成见。他的叙事里面有一个破绽，就是他一开始就想建everything store还是选择了卖书后来发现这个模式可以运用到任何商品上，不同时期他的叙述稍有不同，大概美化了些许
评分##letters again learn again
评分##Visionary - keeping a beginner's mind while thinking about the fundamental questions, long and hard. Inspirational - providing a strong dose of energy to those on the entrepreneurial journey. Try, even though most attempts would be doomed to fail. Try, otherwise no breakthroughs could be made. Nothing trully rewarding comes without risk taking.
评分相对于intro作者之前写的乔布斯、达芬奇，贝索斯更属于我们当代，而他无疑是当代最伟大的企业家（没有之一），一个坚持long-term最好的范本。一直没有一本能很好讲亚马逊的书，这本可以作为一个参考。我认为amzn发展分为三个时期：1、初期痴迷用户体验和数据 2、Amzn prime推出实现盈利 3、AWS 。这本100多页的股东信，每封都值得创业者细细学习，第二章的一些他之前的讲话和采访稿也值得研究。里面提到的后悔最小化模型，work-life harmony不是balance确实也很实用。全书最打动我的部分在“cleverness is a gift,kindness is a choice”。没给满分的原因是内容太熟悉了，更期待Isaacson写一本完整的贝索斯传。
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