具体描述
“A sequel to The Social Network” —The New York Times
“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter
Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.
In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.
That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.
At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.
用户评价
##第一次用insta是因为那个惊艳的宝丽来icon，发展到今天真的厉害，初期有Kevin 的文艺坚持和精选内容定了调。故事从被收购以后就精彩起来，他们居然直接承认stories是抄的，还有和fb的权力制衡。我现在好像可以不用执着要进ig team了，family of apps都一样。
评分##昨天看新闻Facebook宣布未来将拿出10亿补贴挖tiktok的大V，Kevin Systrom当年最有眼光的决策是拒绝给traffic付费，面对post就让服务器崩溃的巨型流量Justin Bieber也不妥协。如今social media已经成为一个完整的产业，不仅仅是映射文化，还影响、改变文化，Systrom那套已经不再适用产业化后的IG。1、IG是“community”概念的创始人，此书对“community”的完整叙述有调查记者般的洞察；2、Facebook支持IG独立运营，有Systrom的帮助才敲定收购头铁的WhatsApp；3、算法重新分配feed、stories，Facebook做不到的IG做到了，微信朋友圈三天可见也实现了同样的效果。4、应对bully方法上最优的是知乎
评分##听了一半有声书，讲ins怎么起家又怎么被Facebook收购，怎么坚持不靠垃圾广告赚钱，书本身写得还不错。但是这本书太有时效性了，2022年的ins里面这么多广告这么多烦人的推荐，实在是很没有胃口读下去。建议在ins彻底凉了之后写本总结性的书。
评分##书名挺有意思的，Instagram 明明就是靠滤镜起家的，整本书却没有使用滤镜来讲述整个发家史。
评分##普通吧 流水账 不如Chaos Monkey
评分##这本公司传记很有水平，材料的选取，故事的衔接，幕后的挖掘都比较到位，难得的是背景交代清楚但不冗余。读的时候感觉肯定是个记者写的，一查果然是bbg的科技记者
评分身为ig重度用户，当看到这本书，第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代，投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行，第一批用户也是twitter上审美品位好的设计师们，为产品定调。第三，从开始就有很多贵人的帮助（尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因，主要是fb给Kevin更多的自由空间发展（一开始）以及fb拥有一流工程师团队，之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音，以及，去哪找一个依然真情的Jack Dorsey啊！！
评分##很多年以前就已经放弃使用FB了，可能因为朋友圈更多在微信上，也受不了FB各类信息的狂轰滥炸，从产品美学的角度来讲，一直都更喜欢Ins，却始终没有好好用起来。这本书一半是关于Ins的创业、被收购、试图融入，及最终创始人的失望和离开；另一半则是关于social network对我们生活、文化的影响和塑造。回顾了自己10多年来使用过的app，从最初myspace的欧洲旅行见闻，FB的海外同学同事群，Flickr上欧洲7年所有美好生活的照片，到微博见识了国内舆论的大千世界，微信沉淀了所有国内的朋友圈，linkedin维系海外职场关系，豆瓣记录了这些年来读过的书、看过的电影，还有不少那些短暂使用过的产品...当有一天个人不存在于这个世界之时，所有这些data也是我们曾经存在过的意义和证明吧
评分##IG给我们的生活带来了那么多改变，无论是商业，科技还是文化，路的尽头却是被扎克伯格再次改变。两家公司的愿景分歧那么大，一家是小而美的to capture and share the world's moments，另一家是粗暴的move fast and break things，一开始的结合就注定了莫得善终，更何况FB就是那个既想帮你梳妆打扮但又不允许你比她美的继姐。IG原本可以是那个扳倒无良FB的存在，现在却变成了平行世界里被微软收购了的苹果。看完去翻了Dorsey和Systrom的IG，两个都不再更新了，也不知道现在和好了没，这俩也很幽灵船啊。
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